- Solutions Management: Planning and Control of Service Organisations, New Business Models
- Solutions Innovation: Service Engineering, Usability Engineering, Training Design, Design Thinking
- Marketing and Communication: Multimedia Information Systmes, Technical Documentation
- Principles of Engineering as a Basis for Smart Services, Industrial Solutions Lab
- Business Processes and Project Management
Complete mastery of the service process in companies - from the idea, development and implementation, to the marketing of innovative products and services. This is at the basis of all our Business Administration and Engineering study programmes. The foundation level courses are the same for all three bachelor's courses, providing a common basis of technical, business, communication and foreign language know-how. The course is practical and project-oriented right from the start, with 1 internship semester and 2 projects built into the course. In order to put theory into practice and to deepen this knowledge, students carry out an internship in the 4th semester in a company. An 8-week pre-study internship can also be carried out before starting the degree programme. The projects in the 3rd and 5th semesters, carried out in teams and supervised by a professor, are real-life tasks from the business world. The projects also enable students to develop valuable teamworking and project management skills.
For technologically demanding goods, innovative and future-oriented service is now standard, and this is far more than simple maintenance and repair. Very often innovative business models, in which service forms the most important component, are replacing the standard sales of the machines or plant - some world market leaders have already oriented their whole company strategy towards service-based offerings.
Of course the range of complex services offered, such as high-tech services with telematics and remote technology, training with ultra-modern media, financial services, consulting and also the running of customer-oriented events, requires specialists with an in-depth knowledge of the development, implementation and marketing of such services. This is exactly what we provide our Business Administration and Engineering – Industrial Solutions Management graduates with.
As a Business Administration and Engineering programme, the study content is broad-ranging. In the foundation level courses the focus is on natural sciences and engineering, but here the basics of marketing and foreign languages are also taught. In the advanced level semesters, the programme becomes more specialized. Students become familiar with the setting up of service organizations and the optimal planning of service processes. With the help of relevant software tools, they learn to model simple processes. Through lectures and case studies, students are introduced to the principles of service marketing and learn the difference between this and product marketing. In lectures students discover how e-learning can be used and then try it out in the modern media lab in simple practical examples. Not every product that comes on the market is simple and intuitive to use. Usability engineering makes it possible to test products in advance. Students are also introduced to modern 3D-printing technology which is used to manufacture customised or spare parts. And the cutting-edge virtual reality equipment in the lab gives students an idea of what the future can look like.
The Service Lab is one of the special features of the programme. Here tests are carried out with service-relevant content. In machine and plant construction, remote service or condition monitoring is nowadays extremely important. Students gain insights into current state-of-the-art technology in this area. They also develop project management, leadership and presentation skills during the advanced level semesters.
- Valid for all Bachelor study programmes of the Faculty of Business Administration and Engineering
- Duration: 40 days (8 weeks), preferably completed before study begin
- If it is not possible to complete internship before studies begin, it should be completed at latest by the start of lectures in the 3rd semester. It is possible to do this in two parts.