Business Administration and Engineering - Sales & Service Engineering

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Into pole position while working

The part-time MBA in Sales & Service Engineering (SEM) prepares you for demanding management responsibilities in three semesters!

We teach comprehensive skills in the areas of corporate management, marketing and sales as well as in the management of services and information technologies.

  • ECTS: 90 ECTS
  • Programme duration: 3 semesters
  • Campus: Furtwangen
  • Faculty: Business Administration and Engineering
  • Programme begins: summer semester (March), winter semester (October)
  • Application deadline: 15 January (summer semester), 15 July (winter semester)
  • Entry requirements: university degree, professional experience
  • Teaching language: German and English
  • Accreditation: yes (accredited through the university system accreditation)
  • Highly regarded in the industry Our MBA is a pioneer in sales & service and has been successful for more than 20 years.
  • Inspiring learning atmosphere Exchange of practical experience between students and discussions with lecturers at eye level.
  • International network Strengthening your own network through international experts and students.
  • Attractive cost-benefit ratio A wealth of experience from our experts at unbeatably low tuition fees.

Details of the programme

Programme content and structure

Reach your goal in three - or four - semesters

Most MBA students start their studies in the winter semester. However, we also offer the option of starting the SEM Master's in the summer semester. 

If you start your studies in the summer semester, you will complete the MBA degree in four semesters. We recommend this option, in which subjects are brought forward and redistributed, if you have a heavy workload.

General Management

For leading managerial positions, we provide a deep understanding of strategy, controlling, finance and personnel management in order to meet the responsibilities for an entire company.

Marketing and Sales

Marketing, sales and communication in conjunction with research and development are the core competencies of the Faculty of Business Administration and Engineering. We train professionals who have specialist know-how across the entire product life cycle.

Service Management

The first machine is sold by Sales, all subsequent machines are sold by Service. This principle of mechanical engineering can be applied to numerous industries. For success in the market, however, we show more – how sales, marketing and service can be bundled into a comprehensive package.


International Management

International teamwork becomes a standard part of the programme through collaboration with fellow students of different nationalities, visiting students and an international workshop.

Information Management

Communication is one of the core competencies of managers, and the management of information is of great importance for business processes.

Entry requirements

Entry requirements

  • Professionally qualifying university degree in a relevant discipline
  • Qualified professional practice
  • Good command of the two study languages German and English

Tuition fees and financial aid

The regular tuition fees are €2100 per semester (plus student semester fees).

As an MBA programme, we are committed to promoting talent. We therefore award an MBA scholarship each semester if we consider an applicant to be particularly suitable. The sponsorship is worth over €3,000 – half of the tuition fees are waived for three semesters through the financial support.

Criteria for receiving the support include special achievements in previous studies and during professional activity, in-depth specialist knowledge and experience abroad. Funding is awarded after all applications have been received.

Exact criteria (§ 6 fee waiver)

An informal application with a separate cover letter, submitted together with the application for a study place, is sufficient for the application for financial support. Please enclose the relevant supporting documents!

SEM specifics

The course is designed for part-time study. Lectures take place at weekends (Friday and Saturday). In addition, there are two complete weeks of attendance and an international workshop in Groningen/Netherlands.

Our professors and guest lecturers from the field give half of their lectures in German and half in English – the ideal prerequisite for developing international contacts or entering the global job market!

What's included

Special features

International Workshop in Groningen NL (Netherlands)

  • Project week in Groningen in which you work in small international teams to develop and present solutions for a current business problem of a practice partner

Business Game Marketing

  • Business game in which you work with your fellow students in small groups to lead your own company to success with suitable strategies and measures

International Project Management

  • Lecture in which you gain insights into various companies and apply your knowledge of international project management on site in real case studies

Your career prospects

We will prepare you to take on your first management positions in internationally operating companies in the following target areas:

  • Project management
  • Product management
  • Sales management
  • Strategic marketing
  • Service Engineering
  • Controlling

Faculty of Business Administration and Engineering (WING)

When you study at the Faculty of Business Administration and Engineering (WING), you combine engineering with your interest in business! Our graduates are all-rounders who are therefore sought-after specialists and managers on the job market. Whether advertising or marketing, innovative design or process optimisation – our courses are all about developing and creating the products of tomorrow! With our master's degree programmes, we offer in-depth areas of specialisation that build on the bachelor's degree and qualify our students for management positions.

Internal link opens in the same window:Find out more about the Faculty of Business Administration and Engineering (WING)

HFU is one of the strongest research universities in the country. Production technology and smart systems are among our main areas of research. Our students are involved in many research projects in these areas!

Internal link opens in the same window:To the current research projects

Faculty news

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We're happy to advise you on the part-time SEM MBA!

Your key contact

  •  Prof. Dr. Steffen Munk
    Prof. Dr. Steffen Munk Dean of Studies Sales & Service Engineering (MBA)