Bachelor of Science

Business Administration and Engineering – Marketing and Sales

to the study programmes

Better than clairvoyance

Imagine your company wants to develop a really good product. How do you know who your target group is, what they want – and how to reach them efficiently? How will the whole thing be implemented technically and how much will it cost you?

You don't need to look into a crystal ball to find the answers to these questions – you need our "Industrial Engineering and Management – Marketing and Sales" degree programme!

  • ECTS: 210 ECTS
  • Programme duration: 7 semesters
  • Campus: Furtwangen
  • Faculty: Business Administration and Engineering
  • Programme begins: summer semester (March), winter semester (October)
  • Application deadline: 15 January (summer semester), 15 July (winter semester)
  • Entry requirements: university entrance qualification, pre-study internship (submit proof by beginning of 3rd semester)
  • Teaching language: German
  • Accreditation: yes (accredited through the university system accreditation)
  • Successful mix We will equip you with both technical and business knowledge. And teach you to understand complex interrelationships and the entire product process.
  • Instruments and strategies In addition to fundamentals of engineering, we'll familiarise you with marketing tools from communication to pricing. We'll show you which sales strategies work.
  • Know-how We teach you methods for managing projects, presenting ideas and moderating events. Employee management and business process optimisation are also core topics on your timetable.
  • State-of-the-art labs We have excellently equipped labs where you can apply your theoretical knowledge in practice throughout your studies. The technical lab facilities are supplemented by business simulations.

Details of the programme

Programme content and structure

Interdisciplinary know-how

We give you ideal preparation for your work as an interdisciplinary professional. We supplement the mixture of basic technical and business knowledge with specialisation in marketing and sales. After seven semesters, you'llhave a Bachelor of Science degree. After that, the path to the world of work is open to you - or would you like to continue your academic career even up to a doctorate?

Subject focus

  • 43% Business
  • 21% Engineering
  • 26% Practical application
  • 7% Methodology
  • 3% Languages

Foundation courses

You'll take the foundation courses together with the students on the Industrial Engineering – Product Engineering course. Here you'll gain the fundamentals of engineering, business administration, communication and foreign languages.

Advanced courses

During your advanced level courses you will specialise in marketing and sales. From market research methods to communication and marketing controlling, we will thoroughly familiarise you with your new subject area. In the third and fifth semesters, you will complete two project studies in which you will work on specific assignments from the business world. Teamwork and project management skills are particularly important here. You'll spend your entire fourth semester in a company to apply and deepen your knowledge in practice.

Exam & thesis

In the seventh semester, you have to write your thesis. You will choose your own interesting topic for this – often a specific task that you develop a solution for a company. Thanks to your practical experience, but also through company fairs at HFU, it is very easy to make the right contacts. This extensive academic text is, so to speak, the culmination of your studies and a prerequisite for us to be able to proudly award you the academic degree of "Bachelor".

Entry requirements

A little experience is necessary

Before you start the Marketing and Sales degree progamme, you must complete a six-week pre-study internship. You must submit proof of this by the start of the main course at the latest. During the internship, you will learn the basics of mechanical manufacturing processes. To do this, you must spend 15 attendance days in a training workshop or similar facility, and the rest of the time you should gain experience in production or a production-related area.

MVB specifics

Technologies and innovations are radically changing industrial goods and services, and markets are developing rapidly. There is a particular lack of qualified sales and marketing-related engineering courses. Business Administration and Engineering – Marketing and Sales closes precisely this gap.

Through courses such as negotiation management, customer relationship management, market research and technical subjects, we prepare you in the best possible way for your next job. Our outstanding additional qualification allows you to identify customer requirements and turn them into products and services together with engineers. We also prepare you for marketing those solutions that require explanation.

What's included

Special features

The solution - our Trainee Study Programme

Many companies build up their own junior staff with Internal link opens in the same window:trainee programmes. If it is important for you to gain even more insight into professional practice right from the start - and to finance your studies with a fixed salary, then a trainee programme alongside your studies is a great option. Your permanent job is regulated by a contract (which can be concluded before or during your studies). This gives you maximum security.

Top position in CHE rankings

Every year, the Center for Higher Education Development (CHE) compiles a ranking of the best colleges and universities in Germany, based on facts and assessments by students and professors.

In the current ranking, our Faculty of Business Administration and Engineering was rated as particularly outstanding for the general study situation, the support provided by lecturers, the organisation of studies, the practical orientation of the degree courses and the equipment of the laboratories.

The Faculty of Business Administration and Engineering is one of the five best in Germany for these criteria.

Good evaluations in Studycheck

The MVB degree programme is rated "good" on Studycheck, and is highly recommended. The ratings particularly praise the varied and up-to-date course content, the personal contact with the teaching staff, the perfect preparation for the world of work and, last but not least, the family atmosphere at HFU as a whole.

Detailed evaluations can be found on External link opens in a new window:Studycheck.

Your career prospects

Get involved in trending topics

This degree programme opens up a wide range of career options and opportunities for you. Whether you want to work as a consultant, product or project manager, quality manager or sales engineer - all doors are open to you.

"Graduates of business administration and engineering are more in demand on the market than almost any other professional group," says Axel Haas, Managing Director of the Association of German Industrial Engineers, for example. Megatrends such as automation and Industry 4.0, renewable energies, electromobility and autonomous driving as well as artificial intelligence mean that your specialist knowledge is in high demand on the job market.

Very often, our graduates make important contacts for their entry into the professional world during the practical phases of their studies.

Faculty of Business Administration and Engineering

When you study at the Faculty of Business Administration and Engineering (WING), you combine engineering with your interest in business! You will be all-rounders who combine both and are therefore sought-after specialists and managers on the job market. Whether advertising or marketing, innovative design or process optimisation – our degree programmes are all about developing and creating the products of tomorrow! With our master's programmes, we offer in-depth specialisations that build on the bachelor's degree and qualify students for management positions.

Find out more about the Faculty of Business Administration and Engineering (WING)

HFU is one of the strongest research universities in the country. Production technology and smart systems are among our main areas of research. Our students are involved in many research projects in these areas!

Internal link opens in the same window:To the current research projects

MVB Study and Examination Regulations:

Information brochures:

Faculty news


Your future is important to us. Contact us for advice.

Your key contact

  •  Prof. Dr. rer. pol. Michael Gehrer
    Prof. Dr. rer. pol. Michael Gehrer Vice Dean
    Dean of Studies Marketing and Sales (BSc)
  •  Katja Schlageter
    Katja Schlageter Faculty Manager