This course is different from most (business) psychology degree programmes in other universities because of its strongly practical orientation. Psychology students at other universities, for example, are normally being prepared for academic careers and are therefore taught mathematics, statistics and the execution and interpretation of controlled laboratory experiments. Students are taught by professors who have rarely seen the inside of a company. All our teaching staff in the BMP degree programme, on the contrary, have already had successful business careers and therefore are well aware of the real-life problems faced in the workplace. We believe that teachers who have many years of hands-on, practical experience, are exactly the right kind of teachers to prepare students for the real world.
In this course we will be looking at a wide range of interesting questions and practical applications from across the fields of business studies and psychology. The following examples will give you an idea of course content:
- How do you build a new brand?
- How does a brand influence the buying behaviour of young people?
- What principles govern market functions?
- How can the aptitude of an applicant for a particular task be predicted reliably? How can one examine the influence of differing working conditions on the satisfaction and productivity of employees using empirical research methods?
- What conditions do organisations have to create in order to make creativity and innovation possible? Under what conditions do consumers decide for more environmentally friendly, but more expensive products?
- How can one predict future buying decisions on the basis of user data from the internet? How are decisions made in families regarding expensive products (e.g. houses or cars)?
- How is a company financed?
- How do organisations make investment decisions in times of uncertainty?
- How do economies react to uncertainty in the markets when considering long-term investments?
These are just some of the questions that we will look at, but they will give you a taste of what is in store for you. During the advanced level studies in the 3rd and 4th semesters, students will be expected to come up with their own ideas for discussion.
Learning in the Business Management and Psychology course generally takes place in small groups, and our intake of only 30 students per semester allows a very different type of learning experience than in a lecture theatre with several hundred students. Our students enjoy close relationships with each other and with teaching staff while they are with us, and often long afterwards, too. Mutual respect and openness are principles we live by on a daily basis and are not just empty words.
Our academic team is committed, not only to providing first class teaching, but also to encouraging independence on the part of the students. Passive listening and learning by heart has no place in our modern teaching and learning culture. We expect active, critical thinking and reflection from our students, and provide them with the skills and environment this requires.
Outside lectures, our students are active in the further development of our study programme and the faculty itself. In addition, various student organizations (Enactus, a student management consultancy firm, business networks, etc.) offer students opportunities to test themselves, discover new talents, build professional networks (both within and outside the university), or just to have fun.
It might not be obvious at first glance, but our Business School on the Schwenningen Campus is a very international community. Most lectures are held in English and students come to us from around the world (approximately 50% are from abroad). All teaching staff have many years of international work experience. All this is a part of our commitment to openness and respect for individuality.
- You understand the nature of businesses and markets
- You are aware of the core business functions in organizations and can explain and implement related concepts
- You are able to understand and explain human behaviour in organizations and markets
- You are capable of thinking in strategic and entrepreneurial terms and can deal with complex entrepreneurial problems
- You are aware of the relevance of digitization and its effects on new business models, consumers, markets and organizations