Business Administration and Engineering - Marketing and Sales

Bachelor of Science

Know what your customers want before they know it themselves!

What does a graduate of Business Administration and Engineering do?

With a Business Administration and Engineering degree, you have a broad education that covers both technical and business knowledge. This allows you to have an overview of complex interrelationships and your interdisciplinary education makes you versatile. You master the complete product process from start to finish, and that's what makes you so unique!

Imagine you work in marketing or product management at a company and want to increase the success of your product portfolio.

To do this, you first need to conduct market research in order to know the needs of your customers. You transfer these needs into a specification sheet and hand it over to your development department. A prerequisite for this is, of course, a positive business case, which you must calculate: How big is the sales potential? How high are the expected costs? During the product development process, you must ensure that suitable technical solutions are found. To do this, you are in constant exchange with your developers. Once the product has been developed on the basis of your information, it is up to you to launch it successfully on the market. To do this, you decide on product positioning and pricing, define suitable sales channels and develop an appealing communication campaign.

In the end, nothing stands in the way of increasing your company's success!

What will I learn in the Business Administration and Engineering - Marketing and Sales degree programme?

In addition to technical basics, you will become an expert in consumer goods and capital goods marketing and learn about all marketing instruments from communication to pricing. We will show you how to select and apply suitable sales strategies and instruments. When it comes to market research, no one can fool you after graduation. We will also teach you the appropriate methods for managing projects, presenting ideas and moderating events. You'll have a solid grounding in people management and business process optimization, and you'll also be well-versed in legal issues.

Have we made you curious? Then click here for more Internal link opens in the same window:details about the Business Administration and Engineering - Marketing and Sales degree programme.

  • ECTS 210 ECTS
  • Programme duration 7 Semesters
  • Campus Furtwangen Campus
  • Faculty Business Administration and Engineering
  • Programme begins Winter semester (October), Summer semester (March)
  • Application deadline 15 July (winter semester), 15 January (summer semester)
  • Entry requirements University entrance qualification, pre-study internship (proof to be submitted by beginning of 3rd semester)
  • Teaching Language German
  • Accreditation Yes (accredited through the university system accreditation)