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Bachelor of Science

Business Administration and Engineering – Marketing and Sales

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Study Business Administration and Engineering - discover how you can combine business and technology

Do you want to know how new products are created and why some become really successful? On the Business Administration and Engineering - Marketing and Sales degree course, you will learn how to develop innovative ideas, recognise the wishes of your target group and bring smart solutions to the market.

Technology, business and management - the iBusiness Administration and Engineering degree programme at Furtwangen University will give you the know-how to manage the entire product process − from planning and developing new products, cost calculation and technical implementation, through to successful marketing. Get started now and become a sought-after all-rounder!

  • ECTS: 210 ECTS
  • Programme duration: 7 semesters
  • Campus: Furtwangen
  • Faculty: Faculty I: Computer Science & Applications, Faculty II: Engineering & Technology
  • Programme begins: winter semester (October), summer semester (March)
  • Application deadline: 15 July (winter semester), 15 January (summer semester)
  • Entry requirements: university entrance qualification, pre-study internship (submit proof by beginning of 3rd semester)
  • Teaching language: German
  • Accreditation: yes
  • Technology and business management combined Studying Business Administration and Engineering - Marketing and Sales at Furtwangen University will provide you with in-depth technical and business knowledge. You will learn to understand complex interrelationships and to see through the entire product process from the idea to the market launch.
  • Marketing strategies in Business Admin. and Engineering In addition to technical basics, the Business Administration and Engineering degree programme provides you with comprehensive knowledge of marketing tools - from communication and pricing to effective sales strategies. You will learn which methods really work in marketing and sales.
  • Project management and leadership You will acquire practical methods for project management, learn how to present ideas convincingly and moderate events professionally. Topics such as employee management and business process optimisation are also on your timetable and prepare you ideally for management responsibilities.
  • Labs and simulations State-of-the-art laboratories allow you to apply your theoretical knowledge in Business Administration and Engineering directly in practice. The practice-oriented course is supplemented by innovative business simulations so that you are optimally prepared for the demands of the working world.

Details of the programme

Programme content and structure

Foundation courses

In the foundation course, you'll build up a broad knowledge base in engineering and business administration. Together with the students on the Business Administration and Engineering - Product Engineering degree programme, you will acquire knowledge in engineering, mathematics, business administration, communication and foreign languages. This interdisciplinary orientation creates the basis for your future specialisation and gives you the best possible preparation for the challenges at the interface of business and technology.

Advanced courses

During your advanced level courses you will deepen your knowledge in the areas of marketing and sales. You will learn current methods of market research, marketing controlling, sales management as well as product and innovation management. Practice-oriented project studies and the integrated practical semester in a company enable you to apply the theoretical knowledge you have acquired directly in practice and gain valuable experience for your career.

Exam & thesis

In the seventh semester of the programme, the focus is on the bachelor's thesis. You work on a current topic, often in collaboration with a company, and demonstrate your scientific and practical skills. The thesis marks the end of your studies and is a prerequisite for the title “Bachelor of Science”. By combining theory, practice and diverse projects, you will be well-prepared for positions of responsibility and secure the best career opportunities in industry and business.

Subject focus

  • 43% Business
  • 21% Engineering
  • 26% Practical application
  • 7% Methodology
  • 3% Languages

Interdisciplinary know-how

The Business Administration and Engineering - Marketing & Sales degree at HFU will train you to become an interdisciplinary professional. The programme combines basic technical and business knowledge with a specialisation in marketing and sales. After seven semesters, you will graduate with a Bachelor of Science. This opens up a wide range of career paths for you − from direct entry into industry, to an academic career with the possibility of a doctorate.

Entry requirements

A little experience is necessary

Before you start the Marketing and Sales degree progamme, you must complete a six-week pre-study internship. You must submit proof of this by the start of the main course at the latest. During the internship, you will learn the basics of mechanical manufacturing processes. To do this, you must spend 15 attendance days in a training workshop or similar facility, and the rest of the time you should gain experience in production or a production-related area.

MVB specifics

Technologies and innovations are radically changing industrial goods and services, and markets are developing rapidly. There is a particular lack of qualified sales and marketing-related engineering courses. Business Administration and Engineering – Marketing and Sales closes precisely this gap.

Through courses such as negotiation management, customer relationship management, market research and technical subjects, we prepare you in the best possible way for your next job. Our outstanding additional qualification allows you to identify customer requirements and turn them into products and services together with engineers. We also prepare you for marketing those solutions that require explanation.

Good advice

Would you like to talk to some current students?
Then why not get in touch with our student ambassadors? You can reach them on WhatsApp, Signal and by phone on: +49 1520 6384182.

What's covered

MVB Study and Examination and Admission Regulations (SPO):

Information brochures:

Here you can see at a glance which subjects and modules await you in each semester of your studies.

Semester 1
General Business Administration, Business Accounting 1, Design and Production, Mathematics, Technical Mechanics, Technical English 1

Semester 2
Applied Mathematics, Business Accounting 2, Electrical Engineering with Laboratory, Marketing and Industrial Solutions, Physical Engineering with Laboratory, Technical English 2

Semester 3
Fundamentals of Sales, Market Research: Methods and Analysis, Fundamentals of Product Development, Computer Science. Project Management, Fundamentals of Machine Design

Semester 4
Intership semester

Semester 5
Strategic Marketing, Law in Marketing and Sales, Product and Innovation Management, Digital Sensor Technology, Project seminar, Marketing Controlling

Semester 6
Sales Management, Corporate Management, Marketing Communication, Business Process Optimisation with Lab, Production Management, Quality Management, Compulsory elective module

Semester 7
Compulsory elective module, thesis

Semester fees

Note: Enrolment is not possible unless semester fees have been paid!

All students at Furtwangen University pay semester fees every semester in the amount of €176.00.

Special features

The solution - our Trainee Study Programme

Many companies build up their own junior staff with Internal link opens in the same window:trainee programmes. If it is important for you to gain even more insight into professional practice right from the start - and to finance your studies with a fixed salary, then a trainee programme alongside your studies is a great option. Your permanent job is regulated by a contract (which can be concluded before or during your studies). This gives you maximum security.

Top position in CHE rankings

Every year, the Center for Higher Education Development (CHE) compiles a ranking of the best colleges and universities in Germany, based on facts and assessments by students and professors.

In the current ranking, our Faculty of Business Administration and Engineering was rated as particularly outstanding for the general study situation, the support provided by lecturers, the organisation of studies, the practical orientation of the degree courses and the equipment of the laboratories.

The Faculty of Business Administration and Engineering is one of the five best in Germany for these criteria.

Good evaluations in Studycheck

The MVB degree programme is rated "good" on Studycheck, and is highly recommended. The ratings particularly praise the varied and up-to-date course content, the personal contact with the teaching staff, the perfect preparation for the world of work and, last but not least, the family atmosphere at HFU as a whole.

Detailed evaluations can be found on External link opens in a new window:Studycheck.

Your career prospects

Get involved in trending topics

This degree programme opens up a wide range of career options and opportunities for you. Whether you want to work as a consultant, product or project manager, quality manager or sales engineer - all doors are open to you.

"Graduates of business administration and engineering are more in demand on the market than almost any other professional group," says Axel Haas, Managing Director of the Association of German Industrial Engineers, for example. Megatrends such as automation and Industry 4.0, renewable energies, electromobility and autonomous driving as well as artificial intelligence mean that your specialist knowledge is in high demand on the job market.

Very often, our graduates make important contacts for their entry into the professional world during the practical phases of their studies.

Equipment & labs

[Translate to English:] Professorin erklärt etwas am Smartboard
[Translate to English:] Professor hält Vorlesung
[Translate to English:] Person trägt eine Eye-Tracking-Brille, Person im Hinterg
[Translate to English:] Gruppenarbeit, Professor im Hintergrund
[Translate to English:] Person hält einen Vortrag

Faculty I: Computer Science & Applications

The world is becoming increasingly digital – and you can play an active role in shaping this development. At Faculty I: Computer Science & Applications, it’s all about future-oriented technologies such as artificial intelligence, software development and digital business processes. We don't just teach you to tackle complex problems with smart solutions. With us you’ll also develop the know-how to drive companies forward through technological innovation. Whether you want to develop groundbreaking AI applications, or rethink digital products or processes – Faculty I is writing the future!

Internal link opens in the same window:More about the Faculty I

This interfaculty degree programme is also offered in Internal link opens in the same window:Faculty II.

 

HFU is one of the strongest research universities in the country. Production technology and smart systems are among our main areas of research. Our students are involved in many research projects in these areas!

Internal link opens in the same window:To the current research projects

Good to know

Faculty news

Dates and events

Further dates and events

Your key contact

Your future is important to us. Contact us for advice.

Prof. Dr.-Ing. Hartmut Katz
Prof. Dr.-Ing. Hartmut Katz Dean of Studies:
Marketing and Sales (BSc) (MVB)
Product Engineering (BSc) (PEB)
Industrial Solutions Management (BSc) (WIS) discontinued
Precision Manufacturing and Management Master (MSc) (PMM)
Chair of Faculty Examination Board
Susan Robinson
Susan Robinson HFU Taster Programme Coordination
Faculty I Online Marketing
+49 7723 920-2128 Mail studienberatung.wing@hs-furtwangen.de

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