Business Administration and Engineering – Marketing and Sales

A little experience is necessary

Before you start the Marketing and Sales degree progamme, you must complete a six-week pre-study internship. You must submit proof of this by the start of the main course at the latest. During the internship, you will learn the basics of mechanical manufacturing processes. To do this, you must spend 15 attendance days in a training workshop or similar facility, and the rest of the time you should gain experience in production or a production-related area.

Technologies and innovations are radically changing industrial goods and services, and markets are developing rapidly. There is a particular lack of qualified sales and marketing-related engineering courses. Business Administration and Engineering – Marketing and Sales closes precisely this gap.

Through courses such as negotiation management, customer relationship management, market research and technical subjects, we prepare you in the best possible way for your next job. Our outstanding additional qualification allows you to identify customer requirements and turn them into products and services together with engineers. We also prepare you for marketing those solutions that require explanation.

Good advice

Would you like to talk to some current students?
Then why not get in touch with our student ambassadors? You can reach them on WhatsApp, Signal and by phone on: +49 1520 6384182.

MVB Study and Examination and Admission Regulations (SPO):

• Download file:General Bachelor SPO
• Download file:MVB SPO
• Download file:Furtwangen University Admission and Matriculation Regulations
• Download file:HFU Bachelor Selection Procedure Regulations

Information brochures:

• Information on pre-semester internship
• Download file:MVB flyer

Here you can see at a glance which subjects and modules await you in each semester of your studies.

Semester 1
General Business Administration, Business Accounting 1, Design and Production, Mathematics, Technical Mechanics, Technical English 1

Semester 2
Applied Mathematics, Business Accounting 2, Electrical Engineering with Laboratory, Marketing and Industrial Solutions, Physical Engineering with Laboratory, Technical English 2

Semester 3
Fundamentals of Sales, Market Research: Methods and Analysis, Fundamentals of Product Development, Computer Science. Project Management, Fundamentals of Machine Design

Semester 4
Intership semester

Semester 5
Strategic Marketing, Law in Marketing and Sales, Product and Innovation Management, Digital Sensor Technology, Project seminar, Marketing Controlling

Semester 6
Sales Management, Corporate Management, Marketing Communication, Business Process Optimisation with Lab, Production Management, Quality Management, Compulsory elective module

Semester 7
Compulsory elective module, thesis

Detailed evaluations can be found on External link opens in a new window:Studycheck.

Is Business Administration and Engineering the right degree programme for me?

Whether Business Administration and Engineering is the right degree programme for you depends on whether you are interested in both technical and business subjects. The field of Business Administration and Engineering combines engineering and business administration and is aimed at students who enjoy analytical thinking and interdisciplinary work. If you can imagine understanding technical processes, making business decisions, and later working at the interface between technology and management, this degree programme offers you a very suitable foundation.

Is Business Administration and Engineering more technical or business oriented?

With the Marketing and Sales programme, you are choosing a clearly business-oriented specialisation within the field. Here, you will deal with topics such as market research, sales management, and marketing communication, among others. Although the technical basics are part of the programme, the focus shifts more toward business and management.

Business administration and engineering or or just business administration—which is better?

The decision depends on your personal interests and career goals. Business Administration and Engineering combines technology and business, preparing you for jobs such as product manager, sales engineer, or key account manager. Business administration, on the other hand, focuses entirely on business topics such as controlling, marketing and finance.

If you want to combine technical understanding with business management expertise, business administration and engineering is the better choice. If you want to specialise purely in business processes, a business administration degree is the ideal choice. Both courses offer good career opportunities, but differ significantly in their subject focus.

How difficult is the maths in the programme?

Mathematics is quite manageable in the Business Administration and Engineering programme at HFU. There are two mathematics modules in the basic study period that are clearly structured and build on each other. Many students report that the content of the maths lectures is taught in an understandable way and can be mastered without any problems with regular attendance and a little practice.

Is there a minimum grade requirement (numerus clausus) for Business Administration and Engineering?

No, there is no minimum grade requirement for this programme at Furtwangen University. You can apply directly to us and, once your documents have been successfully reviewed, you will immediately receive admission to the programme. This allows you to relax and look for an apartment and prepare for your studies at your leisure.

How much does it cost to study Business Administration and Engineering?

German and EU students pay no tuition fees for the Business Administration and Engineering programme at Furtwangen University. There is only a semester fee of €176. Please note that enrollment is not possible until this semester fee has been paid.

In addition, there are Internal link opens in the same window:living expenses such as rent, food and learning materials. Many students finance their studies with a BAföG grant, Internal link opens in the same window:scholarships or part-time jobs. You can also finance your studies by taking part in a Internal link opens in the same window:cooperative trainee programme.

How much does a graduate of this programme earn?

The salary of engineers depends on the industry, professional experience and the region. Starting salaries are usually between €45,000 and €55,000 gross per year. With experience, salaries can range from €50,000 to over €80,000, particularly in technical sales, consulting or product management. Thanks to the interdisciplinary training they receive during their studies, graduates also find it very easy to enter the job market.

Is Furtwangen University a good place to study Business Administration and Engineering?

Yes! Furtwangen University offers a practical programme with a focus on marketing and sales.

Highlights of the programme are:

• Practical relevance through projects, labs and practical semesters
• Small study groups and close contact with lecturers
• Personal support and a pleasant learning environment
• Technical and business orientation that prepares students for modern business requirements
• Excellent ratings from students
• High graduate employment rate