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Prof. Dr. rer. nat. Kai-Markus Müller

[Translate to English:] Prof. Dr. rer. nat. Kai-Markus Müller

Professor of Consumer Behavior

Office hours

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Curriculum Vitae

Since 2019Scientific Advisor, LUXnet Consumer Behavior, Stuttgart
Since 2019Director of Pricing Research, Neurensics, Amsterdam
Since 2017Professor of Consumer Behavior, HFU Business School, Villingen-Schwenningen
2013-2014Young Innovators Scholarship
2011-2012 EXIST Scholarship
2011-2019  Founder & CEO, The Neuromarketing Labs GmbH, Aspach
2010 PhD in Neural & Behavioral Sciences International Max-Planck Research School, Tübingen
2009-2011  Strategy Consultant, Simon-Kucher & Partners, Bonn
2006Neuroinformatics Marine Biological Laboratories, Woods Hole, MA
2005-2009Dissertation Research at the National Institute of Mental Health, Bethesda, MD; Graduate Partnerships Program at NIH
2002-2005Studies in Philosophy (Philosophikum) Eberhard-Karls-Universität Tübingen
2002-2004Degree in Neural- & Behavioral Sciences (Master of Science) International Max-Planck Research School Tübingen
1999-2005Degree in Psychology (Diplom-Psychologe) Eberhard-Karls-Universität Tübingen

Field of research and / or teaching

Field of research

  • Consumer Neuroscience
  • Behavioral Pricing
  • Consumer Psychology

Field of teaching

  • Research Methods
  • Statistics
  • Cognitive Psychology
  • Social Psychology
  • Consumer Behavior
  • Consumer Analytics
  • Behavioral Economics
  • Pricing Strategy
  • Consumer Neuroscience

Publications

Müller, Kai-Markus

2019 | 2018 | 2017 | 2016 | 2015 | 2013 | 2012 | 2010 | 2009 | 2008 | 2007 | 2005 | 2004 | 2003

2019

Achtung, Kundenfalle! Rabatt-Tricks, Preisfallen & Co.
Kai-Markus MüllerNeuroscience and Retail
Eva Poland, Tobias H. Donner, Kai-Markus Müller, David A. Leopold, Melanie WilkeThalamus exhibits less sensory variability quenching than cortex
Zum Kaufen verführt

2018

EFF[FACT]IVE PRINT

2017

Peter Kurz, Nathalie Liegel, Kai-Markus Müller, Maximilian RauschChoice Based Conjoint and NeuroPricing
Maximilian Rausch, Peter Kurz, Nathalie Liegel, Kai-Markus MüllerChoice-Based Conjoint and NeuroPricing: Combining the Best of Two Worlds
Hirak Parikh, Davide Baldo, Kai-Markus MüllerPricing
Jörn Kretschmer, Paul D. Docherty, Bernhard Laufer, Knut MöllerThe effect of measurement error on the hierarchical identification of a gas exchange model

2016

D. Hoefer, Marina Handel, Kai-Markus Müller, T. R. HammerElectroencephalographic study showing that tactilestimulation by fabrics of different qualities elicit gradedevent-related potentials
Marina Handel, Kai-Markus MüllerEmotionen messen – Werbung verstehen – Marketingerfolg vorhersagen?
Eva Poland, Tobias Donner, Kai-Markus Müller, David A. Leopold, Melanie WilkeNeural variability related to subjective percept in area V4 and the pulvinar
Kai-Markus MüllerNeuroPricing® – willingness to pay for single products testing of large product portfolios
Carsten Herbes, Christian Friege, Davide Baldo, Kai-Markus MüllerNeurowissenschaftliche Methoden zur Analyse der Zahlungsbereitschaft von Grünstrom-Kunden
Carsten Herbes, Christian Friege, Kai-Markus MüllerZahlungsbereitschaft für Erneuerbare Energien: Mit neurowissenschaftlichen Methoden zu besseren Ergebnissen

2015

Davide Baldo, Hirak Parikh, Yvonne Piu, Kai-Markus MüllerBrain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry
Kai-Markus Müller, Davide BaldoMethod to determine willingness-to-pay
Eva Poland, Tobias Donner, David A. Leopold, Kai-Markus Müller, Melanie WilkeVariability of spiking responses varies with perceptual visibility in V4, but not in pulvinar
Kai-Markus MüllerWhat does it mean to start a neuroscience business?
Carsten Herbes, Christian Friege, Davide Baldo, Kai-Markus MüllerWillingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity

2013

Kai-Markus MüllerNeuroPricing: Wie das Gehirn Kaufentscheidungen trifft!

2012

Kai-Markus MüllerNeuroPricing : Wie Kunden über Preise denken

2010

Kai-Markus MüllerNeural mechanisms of visual adaptation to complex figures

2009

Kai-Markus Müller, Frieder Schillinger, David H. Do, David A. LeopoldDissociable Perceptual Effects of Visual Adaptation
Melanie Wilke, Kai-Markus Müller, David A. LeopoldNeural activity in the visual thalamus reflects perceptual suppression
Kai-Markus Müller, Melanie Wilke, David A. LeopoldVisual adaptation to convexity in macaque area V4

2008

Kai-Markus Müller, David H. Do, David A. LeopoldIndependent measures of adaptation and aftereffect

2007

Kai-Markus MüllerAcquiring Visual Object Expertise: Reorganization in the Ventral Path
Melanie Wilke, Kai-Markus Müller, David A. LeopoldNeuronal underpinnings of subjective visibility
Melanie Wilke, Kai-Markus Müller, David A. LeopoldNeuronal underpinnings of subjective visibility
Vaidehi Natu, Kai-Markus Müller, Fang Jiang, Alice O'TooleTransfer of adaptation after-effects between simple visual forms and faces

2005

Kai-Markus MüllerDifferenzielle Effekte bei visuellen figuralen Nachwirkungen induziert durch optisch und haptisch homologe Adaptationsparadigmen: Indizien für Modalitätsdissoziation
Allen Osman, Kai-Markus Müller, Peter Syre, Brain RussParadoxical lateralization of brain potentials during imagined foot movements
Kai-Markus Müller, Marc O. Ernst, David A. LeopoldSimple stimulus metrics vs. Gestalt in high-level aftereffects
David A. Leopold, Gillian Rhodes, Kai-Markus Müller, Linda JefferyThe dynamics of visual adaptation to faces
David A. Leopold, Gillian Rhodes, Kai-Markus Müller, Linda JefferyThe dynamics of visual adaptation to faces

2004

Allen Osman, Kai-Markus Müller, Peter Syre, Brian RussParadoxical lateralization during imagined foot movements: ERP Evidence for Motor Cortex Activation
Kai-Markus Müller, David A. LeopoldTime course of the face identity aftereffect

2003

Allen Osman, Kai-Markus Müller, Peter Syre, Brian RussParadoxical lateralization during imagined foot movements