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Prof. Dr. rer. nat. Kai-Markus Müller

[Translate to English:] Prof. Dr. rer. nat. Kai-Markus Müller

Professor of Consumer Behavior

Office hours

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Curriculum Vitae

Since 2019Scientific Advisor, LUXnet Consumer Behavior, Stuttgart
Since 2019Director of Pricing Research, Neurensics, Amsterdam
Since 2017Professor of Consumer Behavior, HFU Business School, Villingen-Schwenningen
2013-2014Young Innovators Scholarship
2011-2012 EXIST Scholarship
2011-2019  Founder & CEO, The Neuromarketing Labs GmbH, Aspach
2010 PhD in Neural & Behavioral Sciences International Max-Planck Research School, Tübingen
2009-2011  Strategy Consultant, Simon-Kucher & Partners, Bonn
2006Neuroinformatics Marine Biological Laboratories, Woods Hole, MA
2005-2009Dissertation Research at the National Institute of Mental Health, Bethesda, MD; Graduate Partnerships Program at NIH
2002-2005Studies in Philosophy (Philosophikum) Eberhard-Karls-Universität Tübingen
2002-2004Degree in Neural- & Behavioral Sciences (Master of Science) International Max-Planck Research School Tübingen
1999-2005Degree in Psychology (Diplom-Psychologe) Eberhard-Karls-Universität Tübingen

Field of research and / or teaching

Field of research

  • Consumer Neuroscience
  • Behavioral Pricing
  • Consumer Psychology

Field of teaching

  • Research Methods
  • Statistics
  • Cognitive Psychology
  • Social Psychology
  • Consumer Behavior
  • Consumer Analytics
  • Behavioral Economics
  • Pricing Strategy
  • Consumer Neuroscience

Publications