Prof. Dr. rer. nat. Kai-Markus Müller
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Professor of Consumer Behavior
Office hours
Please book via FELIX
Curriculum Vitae
| Since 2019 | Scientific Advisor, LUXnet Consumer Behavior, Stuttgart |
| Since 2019 | Director of Pricing Research, Neurensics, Amsterdam |
| Since 2017 | Professor of Consumer Behavior, HFU Business School, Villingen-Schwenningen |
| 2013-2014 | Young Innovators Scholarship |
| 2011-2012 | EXIST Scholarship |
| 2011-2019 | Founder & CEO, The Neuromarketing Labs GmbH, Aspach |
| 2010 | PhD in Neural & Behavioral Sciences International Max-Planck Research School, Tübingen |
| 2009-2011 | Strategy Consultant, Simon-Kucher & Partners, Bonn |
| 2006 | Neuroinformatics Marine Biological Laboratories, Woods Hole, MA |
| 2005-2009 | Dissertation Research at the National Institute of Mental Health, Bethesda, MD; Graduate Partnerships Program at NIH |
| 2002-2005 | Studies in Philosophy (Philosophikum) Eberhard-Karls-Universität Tübingen |
| 2002-2004 | Degree in Neural- & Behavioral Sciences (Master of Science) International Max-Planck Research School Tübingen |
| 1999-2005 | Degree in Psychology (Diplom-Psychologe) Eberhard-Karls-Universität Tübingen |
Field of research and / or teaching
Field of research
- Consumer Neuroscience
- Behavioral Pricing
- Consumer Psychology
Field of teaching
- Research Methods
- Statistics
- Cognitive Psychology
- Social Psychology
- Consumer Behavior
- Consumer Analytics
- Behavioral Economics
- Pricing Strategy
- Consumer Neuroscience
Publications
Müller, Kai-Markus
2021 | |||
| Kai-Markus Müller | Anfüttern oder absahnen, das ist die Frage | Staatsanzeiger Baden-Württemberg, 2021(33), 2021 | BibTeX | RIS |
| Kai-Markus Müller | Beim optimalen Preis gibt das Hirn Signale | Staatsanzeiger Baden-Württemberg, 2021(40), 2021 | BibTeX | RIS |
| Kai-Markus Müller | Ein guter Köder lässt die Kundschaft anbeißen | Staatsanzeiger Baden-Württemberg, 2021(39), 2021 | BibTeX | RIS |
| Kai-Markus Müller | Es zahlt sich aus, einen Anker zu setzen | Staatsanzeiger Baden-Württemberg, 2021(37), 2021 | BibTeX | RIS |
| Kai-Markus Müller | Fehlanreize durch sich laufend ändernde Preise | Staatsanzeiger Baden-Württemberg, 2021(41), 2021 | BibTeX | RIS |
| Kai-Markus Müller | Jedem Kunden seinen Preis | Staatsanzeiger Baden-Württemberg, 2021(34), p. 12, 2021 | BibTeX | RIS |
| Kai-Markus Müller | Kleine Zugeständnisse mit großer Wirkung | Staatsanzeiger Baden-Württemberg, 2021(38), 2021 | BibTeX | RIS |
| Kai-Markus Müller | Preise, Hirnforschung und digitales Controlling | Staatsanzeiger Baden-Württemberg, 2021(42), 2021 | BibTeX | RIS |
| Kai-Markus Müller | Verkäufer gewähren oft vorschnell Rabatte | Staatsanzeiger Baden-Württemberg, 2021(36), p. 12, 2021 | BibTeX | RIS |
| Kai-Markus Müller | Von der Ausnahme zum Normalfall | Staatsanzeiger Baden-Württemberg, 2021(33), p. 12, 2021 | BibTeX | RIS |
| Kai-Markus Müller | Warum das Preisschild so wichtig ist | Staatsanzeiger Baden-Württemberg, 2021(31), p. 12, 2021 | BibTeX | RIS |
| Kai-Markus Müller | Wenn die Konkurrenz Marge verschenkt | Staatsanzeiger Baden-Württemberg, 2021(35), p. 13, 2021 | BibTeX | RIS |
| Kai-Markus Müller | Wer Preise festlegt, muss wissen, was er will | Staatsanzeiger Baden-Württemberg, 2021(32), p. 12, 2021 | BibTeX | RIS |
2020 | |||
| Ralf Trautwein | Die deutsche Wirtschaft dürfte von Bidens Wahlsieg profitieren | Südwestpresse Die Neckarquelle, 141.2020(12.11.2020), p. 17, 2020 | BibTeX | RIS |
| Kai-Markus Müller, Michael Bocks, Andries van der Leij | How do you value peace of mind? A NeuroPricing™ case study with Dräger | Neuromarketing Yearbook 2020, Neuromarketing Science & Business Association: Amsterdam, pp. 82-83, 2020 | BibTeX | RIS |
| Kai-Markus Müller, Kerstin Lang, Annemarie Kühnst | NeuroPricing für Events | Eventpsychologie, Springer Gabler: Wiesbaden, pp. 427-434, 2020 | BibTeX | RIS DOI 978-3-658-28888-4, |
2019 | |||
| Achtung, Kundenfalle! Rabatt-Tricks, Preisfallen & Co. | ZDFzeit, 2019 | BibTeX | RIS | |
| Kai-Markus Müller | Neuroscience and Retail | Shopping, Link Analytix AS: Oslo, pp. 273-278, 2019 | BibTeX | RIS 978-82-691491-3-5, |
| Eva Poland, Tobias Donner, Kai-Markus Müller, David A. Leopold, Melanie Wilke | Thalamus exhibits less sensory variability quenching than cortex | Scientific Reports, 9.2019(Article number 7590), 2019 | BibTeX | RIS DOI |
| Zum Kaufen verführt | ZDF Volle Kanne, 2019 | BibTeX | RIS | |
2018 | |||
| EFF[FACT]IVE PRINT | 2018 | BibTeX | RIS | |
2017 | |||
| Peter Kurz, Nathalie Liegel, Kai-Markus Müller, Maximilian Rausch | Choice Based Conjoint and NeuroPricing | ECDA 2017: European Conference on Data Analysis, Wroclaw, Poland, 2017 | BibTeX | RIS |
| Maximilian Rausch, Peter Kurz, Nathalie Liegel, Kai-Markus Müller | Choice-Based Conjoint and NeuroPricing: Combining the Best of Two Worlds | SKIM/Sawtooth Software European Conference and Training Event,19-22 September, 2017, Barcelona, Spain, 2017 | BibTeX | RIS |
| Hirak Parikh, Davide Baldo, Kai-Markus Müller | Pricing | Consumer Neuroscience, The MIT Press: Cambridge, M.A., pp. 241-254, 2017 | BibTeX | RIS 978-0-262-03659-7, |
| Jörn Kretschmer, Paul D. Docherty, Bernhard Laufer, Knut Möller | The effect of measurement error on the hierarchical identification of a gas exchange model | IFAC-PapersOnLine, 50.2017(1), pp. 15145-15150, 2017 | BibTeX | RIS DOI |
2016 | |||
| D. Hoefer, Marina Handel, Kai-Markus Müller, T. R. Hammer | Electroencephalographic study showing that tactilestimulation by fabrics of different qualities elicit gradedevent-related potentials | Skin Research & Technology, 22.2016(4), pp. 470-478, 2016 | BibTeX | RIS DOI |
| Marina Handel, Kai-Markus Müller | Emotionen messen – Werbung verstehen – Marketingerfolg vorhersagen? | Marktforschung.dossier, pp. 25-27, 2016 | BibTeX | RIS |
| Eva Poland, Tobias Donner, Kai-Markus Müller, David A. Leopold, Melanie Wilke | Neural variability related to subjective percept in area V4 and the pulvinar | Neurizons2016: speak your mind; 31st - 3rd June 2016, Göttingen, Germany, 2016 | BibTeX | RIS |
| Kai-Markus Müller | NeuroPricing® – willingness to pay for single products testing of large product portfolios | Research & Results 2016: The Market Research Show, 26 - 27 October 2016, MOC Munich, Germany, 2016 | BibTeX | RIS |
| Carsten Herbes, Christian Friege, Davide Baldo, Kai-Markus Müller | Neurowissenschaftliche Methoden zur Analyse der Zahlungsbereitschaft von Grünstrom-Kunden | Energiewirtschaftliche Tagesfragen, 66.2016(5), pp. 43-46, 2016 | BibTeX | RIS |
| Carsten Herbes, Christian Friege, Kai-Markus Müller | Zahlungsbereitschaft für Erneuerbare Energien: Mit neurowissenschaftlichen Methoden zu besseren Ergebnissen | Horizonte, pp. 43-46, 2016 | BibTeX | RIS |
2015 | |||
| Davide Baldo, Hirak Parikh, Yvonne Piu, Kai-Markus Müller | Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry | Journal of Creating Value, 1.2015(1), pp. 61-71, 2015 | BibTeX | RIS |
| Kai-Markus Müller, Davide Baldo | Method to determine willingness-to-pay | 2015 | BibTeX | RIS |
| Eva Poland, Tobias Donner, David A. Leopold, Kai-Markus Müller, Melanie Wilke | Variability of spiking responses varies with perceptual visibility in V4, but not in pulvinar | Neuroscience 2015, Chicago, October 17-21, 2015 | BibTeX | RIS |
| Kai-Markus Müller | What does it mean to start a neuroscience business? | 16th NeNa 2015: Communicating the Challenges of Science; 23 to 25 November 2015, Schramberg, 2015 | BibTeX | RIS |
| Carsten Herbes, Christian Friege, Davide Baldo, Kai-Markus Müller | Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity | Energy Policy, Vol.87.2015, pp. 562-572, 2015 | BibTeX | RIS DOI |
2013 | |||
| Kai-Markus Müller | NeuroPricing: Wie das Gehirn Kaufentscheidungen trifft! | Pricing Blog, 2013 | BibTeX | RIS |
2012 | |||
| Kai-Markus Müller | NeuroPricing : Wie Kunden über Preise denken | Haufe Lexware: Freiburg, 978-3-648-03025-7, 2012 | BibTeX | RIS 978-3-648-03025-7, |
2010 | |||
| Kai-Markus Müller | Neural mechanisms of visual adaptation to complex figures | Doctoral thesis, 2010 | BibTeX | RIS |
2009 | |||
| Kai-Markus Müller, Frieder Schillinger, David H. Do, David A. Leopold | Dissociable Perceptual Effects of Visual Adaptation | PLOS ONE, 4.2009(7), 2009 | BibTeX | RIS DOI |
| Melanie Wilke, Kai-Markus Müller, David A. Leopold | Neural activity in the visual thalamus reflects perceptual suppression | Proceedings of the National Academy of Sciences of the United States of America: PNAS, 106.2009(23), pp. 9465-9470, 2009 | BibTeX | RIS DOI |
| Kai-Markus Müller, Melanie Wilke, David A. Leopold | Visual adaptation to convexity in macaque area V4 | Neurosience, 161.2009(2), pp. 655-662, 2009 | BibTeX | RIS DOI |
2008 | |||
| Kai-Markus Müller, David H. Do, David A. Leopold | Independent measures of adaptation and aftereffect | Journal of Vision, 08.2008(6), 2008 | BibTeX | RIS |
2007 | |||
| Kai-Markus Müller | Acquiring Visual Object Expertise: Reorganization in the Ventral Path | The Journal of Neuroscience, 27.2007(17), pp. 4497-4498, 2007 | BibTeX | RIS DOI |
| Melanie Wilke, Kai-Markus Müller, David A. Leopold | Neuronal underpinnings of subjective visibility | ASSC 11: Association for the Scientific Study of Consciousness; 11th annual meeting, June 22-25, 2007, Las Vegas, 2007 | BibTeX | RIS |
| Melanie Wilke, Kai-Markus Müller, David A. Leopold | Neuronal underpinnings of subjective visibility | KogWis07: 8th Conference of the Society for Cognitive Science, Saarbrücken, Germany, March 2007, 2007 | BibTeX | RIS |
| Vaidehi Natu, Kai-Markus Müller, Fang Jiang, Alice O'Toole | Transfer of adaptation after-effects between simple visual forms and faces | Journal of Vision, 7.2007(9), 2007 | BibTeX | RIS |
2005 | |||
| Kai-Markus Müller | Differenzielle Effekte bei visuellen figuralen Nachwirkungen induziert durch optisch und haptisch homologe Adaptationsparadigmen: Indizien für Modalitätsdissoziation | 2005 | BibTeX | RIS |
| Allen Osman, Kai-Markus Müller, Peter Syre, Brain Russ | Paradoxical lateralization of brain potentials during imagined foot movements | Cognitive Brain Research, 24.2005(3), pp. 727-731, 2005 | BibTeX | RIS DOI |
| Kai-Markus Müller, Marc O. Ernst, David A. Leopold | Simple stimulus metrics vs. Gestalt in high-level aftereffects | Journal of Vision, 5.2005(8), 2005 | BibTeX | RIS |
| David A. Leopold, Gillian Rhodes, Kai-Markus Müller, Linda Jeffery | The dynamics of visual adaptation to faces | Journal of Vision, 05.2005(8), 2005 | BibTeX | RIS |
| David A. Leopold, Gillian Rhodes, Kai-Markus Müller, Linda Jeffery | The dynamics of visual adaptation to faces | Proceedings of the Royal Society B: Biological Sciences, 272.2005(1566), pp. 897-904, 2005 | BibTeX | RIS |
2004 | |||
| Allen Osman, Kai-Markus Müller, Peter Syre, Brian Russ | Paradoxical lateralization during imagined foot movements: ERP Evidence for Motor Cortex Activation | CNS Annual Meeting 2004, San Francisco CA, 2004 | BibTeX | RIS |
| Kai-Markus Müller, David A. Leopold | Time course of the face identity aftereffect | 7th Tübingen Perception Conference (TWK 2004), Tübingen, Germany, 2004 | BibTeX | RIS |
2003 | |||
| Allen Osman, Kai-Markus Müller, Peter Syre, Brian Russ | Paradoxical lateralization during imagined foot movements | Abstracts of the Psychonomic Society: 44th Annual Meeting; November 6-9, 2003, Vancouver, British Columbia, Canada, 2003 | BibTeX | RIS |