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Curriculum Vitae

Since 2019	Scientific Advisor, LUXnet Consumer Behavior, Stuttgart
Since 2019	Director of Pricing Research, Neurensics, Amsterdam
Since 2017	Professor of Consumer Behavior, HFU Business School, Villingen-Schwenningen
2013-2014	Young Innovators Scholarship
2011-2012	EXIST Scholarship
2011-2019	Founder & CEO, The Neuromarketing Labs GmbH, Aspach
2010	PhD in Neural & Behavioral Sciences International Max-Planck Research School, Tübingen
2009-2011	Strategy Consultant, Simon-Kucher & Partners, Bonn
2006	Neuroinformatics Marine Biological Laboratories, Woods Hole, MA
2005-2009	Dissertation Research at the National Institute of Mental Health, Bethesda, MD; Graduate Partnerships Program at NIH
2002-2005	Studies in Philosophy (Philosophikum) Eberhard-Karls-Universität Tübingen
2002-2004	Degree in Neural- & Behavioral Sciences (Master of Science) International Max-Planck Research School Tübingen
1999-2005	Degree in Psychology (Diplom-Psychologe) Eberhard-Karls-Universität Tübingen

Field of research and / or teaching

Field of research

Consumer Neuroscience
Behavioral Pricing
Consumer Psychology

Field of teaching

Research Methods
Statistics
Cognitive Psychology
Social Psychology
Consumer Behavior
Consumer Analytics
Behavioral Economics
Pricing Strategy
Consumer Neuroscience

Publications

Müller, Kai-Markus

2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2013 | 2012 | 2010 | 2009 | 2008 | 2007 | 2005 | 2004 | 2003

2021
Kai-Markus Müller	Anfüttern oder absahnen, das ist die Frage	Staatsanzeiger Baden-Württemberg, 2021(33), 2021	BibTeX \| RIS
Kai-Markus Müller	Beim optimalen Preis gibt das Hirn Signale	Staatsanzeiger Baden-Württemberg, 2021(40), 2021	BibTeX \| RIS
Kai-Markus Müller	Ein guter Köder lässt die Kundschaft anbeißen	Staatsanzeiger Baden-Württemberg, 2021(39), 2021	BibTeX \| RIS
Kai-Markus Müller	Es zahlt sich aus, einen Anker zu setzen	Staatsanzeiger Baden-Württemberg, 2021(37), 2021	BibTeX \| RIS
Kai-Markus Müller	Fehlanreize durch sich laufend ändernde Preise	Staatsanzeiger Baden-Württemberg, 2021(41), 2021	BibTeX \| RIS
Kai-Markus Müller	Jedem Kunden seinen Preis	Staatsanzeiger Baden-Württemberg, 2021(34), p. 12, 2021	BibTeX \| RIS
Kai-Markus Müller	Kleine Zugeständnisse mit großer Wirkung	Staatsanzeiger Baden-Württemberg, 2021(38), 2021	BibTeX \| RIS
Kai-Markus Müller	Preise, Hirnforschung und digitales Controlling	Staatsanzeiger Baden-Württemberg, 2021(42), 2021	BibTeX \| RIS
Kai-Markus Müller	Verkäufer gewähren oft vorschnell Rabatte	Staatsanzeiger Baden-Württemberg, 2021(36), p. 12, 2021	BibTeX \| RIS
Kai-Markus Müller	Von der Ausnahme zum Normalfall	Staatsanzeiger Baden-Württemberg, 2021(33), p. 12, 2021	BibTeX \| RIS
Kai-Markus Müller	Warum das Preisschild so wichtig ist	Staatsanzeiger Baden-Württemberg, 2021(31), p. 12, 2021	BibTeX \| RIS
Kai-Markus Müller	Wenn die Konkurrenz Marge verschenkt	Staatsanzeiger Baden-Württemberg, 2021(35), p. 13, 2021	BibTeX \| RIS
Kai-Markus Müller	Wer Preise festlegt, muss wissen, was er will	Staatsanzeiger Baden-Württemberg, 2021(32), p. 12, 2021	BibTeX \| RIS
2020
Ralf Trautwein	Die deutsche Wirtschaft dürfte von Bidens Wahlsieg profitieren	Südwestpresse Die Neckarquelle, 141.2020(12.11.2020), p. 17, 2020	BibTeX \| RIS
Kai-Markus Müller, Michael Bocks, Andries van der Leij	How do you value peace of mind? A NeuroPricing™ case study with Dräger	Neuromarketing Yearbook 2020, Neuromarketing Science & Business Association: Amsterdam, pp. 82-83, 2020	BibTeX \| RIS
Kai-Markus Müller, Kerstin Lang, Annemarie Kühnst	NeuroPricing für Events	Eventpsychologie, Springer Gabler: Wiesbaden, pp. 427-434, 2020	BibTeX \| RIS DOI 978-3-658-28888-4,
2019
	Achtung, Kundenfalle! Rabatt-Tricks, Preisfallen & Co.	ZDFzeit, 2019	BibTeX \| RIS
Kai-Markus Müller	Neuroscience and Retail	Shopping, Link Analytix AS: Oslo, pp. 273-278, 2019	BibTeX \| RIS 978-82-691491-3-5,
Eva Poland, Tobias H. Donner, Kai-Markus Müller, David A. Leopold, Melanie Wilke	Thalamus exhibits less sensory variability quenching than cortex	Scientific Reports, 9.2019(Article number 7590), 2019	BibTeX \| RIS DOI
	Zum Kaufen verführt	ZDF Volle Kanne, 2019	BibTeX \| RIS
2018
	EFF[FACT]IVE PRINT	2018	BibTeX \| RIS
2017
Peter Kurz, Nathalie Liegel, Kai-Markus Müller, Maximilian Rausch	Choice Based Conjoint and NeuroPricing	ECDA 2017: European Conference on Data Analysis, Wroclaw, Poland, 2017	BibTeX \| RIS
Maximilian Rausch, Peter Kurz, Nathalie Liegel, Kai-Markus Müller	Choice-Based Conjoint and NeuroPricing: Combining the Best of Two Worlds	SKIM/Sawtooth Software European Conference and Training Event,19-22 September, 2017, Barcelona, Spain, 2017	BibTeX \| RIS
Hirak Parikh, Davide Baldo, Kai-Markus Müller	Pricing	Consumer Neuroscience, The MIT Press: Cambridge, M.A., pp. 241-254, 2017	BibTeX \| RIS 978-0-262-03659-7,
Jörn Kretschmer, Paul D. Docherty, Bernhard Laufer, Knut Möller	The effect of measurement error on the hierarchical identification of a gas exchange model	IFAC-PapersOnLine, 50.2017(1), pp. 15145-15150, 2017	BibTeX \| RIS DOI
2016
D. Hoefer, Marina Handel, Kai-Markus Müller, T. R. Hammer	Electroencephalographic study showing that tactilestimulation by fabrics of different qualities elicit gradedevent-related potentials	Skin Research & Technology, 22.2016(4), pp. 470-478, 2016	BibTeX \| RIS DOI
Marina Handel, Kai-Markus Müller	Emotionen messen – Werbung verstehen – Marketingerfolg vorhersagen?	Marktforschung.dossier, pp. 25-27, 2016	BibTeX \| RIS
Eva Poland, Tobias Donner, Kai-Markus Müller, David A. Leopold, Melanie Wilke	Neural variability related to subjective percept in area V4 and the pulvinar	Neurizons2016: speak your mind; 31st - 3rd June 2016, Göttingen, Germany, 2016	BibTeX \| RIS
Kai-Markus Müller	NeuroPricing® – willingness to pay for single products testing of large product portfolios	Research & Results 2016: The Market Research Show, 26 - 27 October 2016, MOC Munich, Germany, 2016	BibTeX \| RIS
Carsten Herbes, Christian Friege, Davide Baldo, Kai-Markus Müller	Neurowissenschaftliche Methoden zur Analyse der Zahlungsbereitschaft von Grünstrom-Kunden	Energiewirtschaftliche Tagesfragen, 66.2016(5), pp. 43-46, 2016	BibTeX \| RIS
Carsten Herbes, Christian Friege, Kai-Markus Müller	Zahlungsbereitschaft für Erneuerbare Energien: Mit neurowissenschaftlichen Methoden zu besseren Ergebnissen	Horizonte, pp. 43-46, 2016	BibTeX \| RIS
2015
Davide Baldo, Hirak Parikh, Yvonne Piu, Kai-Markus Müller	Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry	Journal of Creating Value, 1.2015(1), pp. 61-71, 2015	BibTeX \| RIS
Kai-Markus Müller, Davide Baldo	Method to determine willingness-to-pay	2015	BibTeX \| RIS
Eva Poland, Tobias Donner, David A. Leopold, Kai-Markus Müller, Melanie Wilke	Variability of spiking responses varies with perceptual visibility in V4, but not in pulvinar	Neuroscience 2015, Chicago, October 17-21, 2015	BibTeX \| RIS
Kai-Markus Müller	What does it mean to start a neuroscience business?	16th NeNa 2015: Communicating the Challenges of Science; 23 to 25 November 2015, Schramberg, 2015	BibTeX \| RIS
Carsten Herbes, Christian Friege, Davide Baldo, Kai-Markus Müller	Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity	Energy Policy, Vol.87.2015, pp. 562-572, 2015	BibTeX \| RIS DOI
2013
Kai-Markus Müller	NeuroPricing: Wie das Gehirn Kaufentscheidungen trifft!	Pricing Blog, 2013	BibTeX \| RIS
2012
Kai-Markus Müller	NeuroPricing : Wie Kunden über Preise denken	Haufe Lexware: Freiburg, 978-3-648-03025-7, 2012	BibTeX \| RIS 978-3-648-03025-7,
2010
Kai-Markus Müller	Neural mechanisms of visual adaptation to complex figures	Doctoral thesis, 2010	BibTeX \| RIS
2009
Kai-Markus Müller, Frieder Schillinger, David H. Do, David A. Leopold	Dissociable Perceptual Effects of Visual Adaptation	PLOS ONE, 4.2009(7), 2009	BibTeX \| RIS DOI
Melanie Wilke, Kai-Markus Müller, David A. Leopold	Neural activity in the visual thalamus reflects perceptual suppression	Proceedings of the National Academy of Sciences of the United States of America: PNAS, 106.2009(23), pp. 9465-9470, 2009	BibTeX \| RIS DOI
Kai-Markus Müller, Melanie Wilke, David A. Leopold	Visual adaptation to convexity in macaque area V4	Neurosience, 161.2009(2), pp. 655-662, 2009	BibTeX \| RIS DOI
2008
Kai-Markus Müller, David H. Do, David A. Leopold	Independent measures of adaptation and aftereffect	Journal of Vision, 08.2008(6), 2008	BibTeX \| RIS
2007
Kai-Markus Müller	Acquiring Visual Object Expertise: Reorganization in the Ventral Path	The Journal of Neuroscience, 27.2007(17), pp. 4497-4498, 2007	BibTeX \| RIS DOI
Melanie Wilke, Kai-Markus Müller, David A. Leopold	Neuronal underpinnings of subjective visibility	ASSC 11: Association for the Scientific Study of Consciousness; 11th annual meeting, June 22-25, 2007, Las Vegas, 2007	BibTeX \| RIS
Melanie Wilke, Kai-Markus Müller, David A. Leopold	Neuronal underpinnings of subjective visibility	KogWis07: 8th Conference of the Society for Cognitive Science, Saarbrücken, Germany, March 2007, 2007	BibTeX \| RIS
Vaidehi Natu, Kai-Markus Müller, Fang Jiang, Alice O'Toole	Transfer of adaptation after-effects between simple visual forms and faces	Journal of Vision, 7.2007(9), 2007	BibTeX \| RIS
2005
Kai-Markus Müller	Differenzielle Effekte bei visuellen figuralen Nachwirkungen induziert durch optisch und haptisch homologe Adaptationsparadigmen: Indizien für Modalitätsdissoziation	2005	BibTeX \| RIS
Allen Osman, Kai-Markus Müller, Peter Syre, Brain Russ	Paradoxical lateralization of brain potentials during imagined foot movements	Cognitive Brain Research, 24.2005(3), pp. 727-731, 2005	BibTeX \| RIS DOI
Kai-Markus Müller, Marc O. Ernst, David A. Leopold	Simple stimulus metrics vs. Gestalt in high-level aftereffects	Journal of Vision, 5.2005(8), 2005	BibTeX \| RIS
David A. Leopold, Gillian Rhodes, Kai-Markus Müller, Linda Jeffery	The dynamics of visual adaptation to faces	Journal of Vision, 05.2005(8), 2005	BibTeX \| RIS
David A. Leopold, Gillian Rhodes, Kai-Markus Müller, Linda Jeffery	The dynamics of visual adaptation to faces	Proceedings of the Royal Society B: Biological Sciences, 272.2005(1566), pp. 897-904, 2005	BibTeX \| RIS
2004
Allen Osman, Kai-Markus Müller, Peter Syre, Brian Russ	Paradoxical lateralization during imagined foot movements: ERP Evidence for Motor Cortex Activation	CNS Annual Meeting 2004, San Francisco CA, 2004	BibTeX \| RIS
Kai-Markus Müller, David A. Leopold	Time course of the face identity aftereffect	7th Tübingen Perception Conference (TWK 2004), Tübingen, Germany, 2004	BibTeX \| RIS
2003
Allen Osman, Kai-Markus Müller, Peter Syre, Brian Russ	Paradoxical lateralization during imagined foot movements	Abstracts of the Psychonomic Society: 44th Annual Meeting; November 6-9, 2003, Vancouver, British Columbia, Canada, 2003	BibTeX \| RIS