Further information

Curriculum Vitae

Since 2024 Chief of Behavioral Strategy, RateBoard, Innsbruck
Since 2019 Director of Pricing Research, Neurensics, Amsterdam
Since 2017 Professor of Consumer Behavior, HFU Business School, Villingen-Schwenningen
2013-2014      Junge-Innovatoren-Stipendiat
2011-2012  EXIST-Stipendiat
2011-2019   Gründer & CEO, The Neuromarketing Labs GmbH, Aspach
2010  Dr. rer. nat. Neural & Behavioral Sciences International Max-Planck Research School, Tübingen
2009-2011   Strategy Consultant, Simon-Kucher & Partners, Bonn
2006 Neuroinformatics Marine Biological Laboratories, Woods Hole, MA
2005-2009 Dissertationsprojekt am National Institute of Mental Health, Bethesda, MD; Graduate Partnerships Program at NIH
2002-2005 Philosophie (Philosophikum) (Philosophikum) Eberhard-Karls-Universität Tübingen
2002-2004 Studium der Neuro- und Verhaltenswissenschaften (Master of Science) International Max-Planck Research School Tübingen
1999-2005 Studium der Psychologie (Diplom-Psychologe) Eberhard-Karls-Universität Tübingen

Field of research and / or teaching

Forschungsfelder

  • Consumer Neuroscience
  • Behavioral Pricing
  • Consumer Psychology

Lehrgebiete

  • Research Methods
  • Statistics
  • Cognitive Psychology
  • Consumer Behavior
  • Consumer Analytics
  • Behavioral Economics

Publications