Prof. Martin Aichele

Curriculum Vitae

• Camera assistant and cameraman for television (ZDF, SFB) and industry
• Studied at the HdK, Berlin, specializing in film/video, media design, and marketing
• Concept developer, producer, director for video and multimedia Head of the Institute for Audiovisual Communication, St. Gallen
• Professor of video production in the new Digital Media department, setting up the studios and helping to design the curriculum
• Further training/research stay at San Francisco State University
• Dean of the Digital Media department
• Ideas, concepts, PR, and documentation for the FHF's Relationschip project
• Leave of absence for five years
• Conceptualization and co-founding of the Academy for New Media, Ludwigsburg
• Concept developer for the winning concept for the German contribution to Expo 1998 Oceanis
• Consultant for EXPO 2000
• Managing director of the TC Group agency (170 employees), marketing & consulting
• Founded the cross-media agency Aichele IDEAS, 21 employees, clients: Volkswagen, Siemens, Bosch, BDI, Post, GVS, etc.
• Return to the department, appointment as professor of integrated communication

Lectures

• Various lectures, panel discussions, television interviews, etc.
• BLM 1996
• Media Days North Rhine-Westphalia 1997
• Press conference with Federal Foreign Minister Dr. Kinkel on Relationship 1998
• BVB 1999
• OSPI London 2000
• Media festival Tell a story 2001
• Lecture series at the University of Tübingen and the University of Freiburg 2001/2002, etc.

Activities

• First Chairman of the Freiburg Media Forum (1997-1998)
• Member of an advisory group for Expo 2000, members included Volker Schlöndorf, Xavier Bellprat
• Advisor to Siemens AG on the relaunch of its global online presence
• Advisor to the city of Siegen on the concept for the media and cultural use of a site
• Communications consultant for agencies and companies, including Bertelsmann, Compuware, DaimlerChrysler, E.on, Gardena, Siemens PG, Siemens A&D, etc.
• Member of international juries, including Seville 1992 on the occasion of EXPO, Munich MultiMedia, chair of the jury of the media festival Tell a story 2001, etc.
• Winner of the international competition for the conception of the German contribution to EXPO Japan, Aichi 2005

Areas of expertise

• Media conception
• Media consulting
• Creative direction / directing
• Expert opinions in the field of linear media and integrated communication (strategy, events, trade fairs, online media)

Publications

• Various articles in trade journals
• Various video and media productions for industry, advertising, and publishing houses