Office hours and interdisciplinary functions can be found here.
Further information
Curriculum Vitae
- until 1997 Studied business administration at the University of Stuttgart
- 1997 - 2003 Research assistant at the Chair of Business Administration at the Technical University of Dresden
- since 1999 Self-employed management consultant and market researcher with (international) project experience
- 2003 - 2004 Freelancer at DREBERIS GmbH, consultancy for international strategies, Dresden
- 2003 - 2011 Lecturer at the Mannheim University of Cooperative Education
- 2004 - 2005 Managing Director of the market research institute and marketing consultancy AnovA Marktforschung, Dresden
- 2005 Doctorate (Dr. rer. pol.), Friedrich Schiller University Jena
- 2005 - 2007 Sales representative at VHV Vereinigte Hannoversche Versicherung a.G.
- 2007 - 2011 Head of Marketing Communications at Hannoversche Lebensversicherung AG and Hannoversche Direktversicherung AG
- 2011 Professor at Furtwangen University
Field of research and / or teaching
Lectures
- General business administration
- Applied market research and market research methods
- Presentation and moderation techniques
- Business simulations
- Advertising and media planning
- Case Studies
- International Workshop Sales & Service Engineering MBA (SEM)
Interdisciplinary functions
- Head of Marketing and Sales Laboratory
- Marketing Working Group Faculty of Computer Science & Applications