Marketing and Sales Lab | Wirtschaftsingenieurwesen

Market research in flow

Market research is crucial for understanding customer needs and market trends.

By collecting and analysing data, valuable insights into consumer preferences and the competitive landscape can be gained, enabling informed strategic decisions.

Through innovative methods, in an environment that encourages creativity, students in HFU's Marketing and Sales Lab can develop and apply innovative approaches to data collection and analysis. Nothing stands in the way of planning targeted strategies for the market.

[Translate to English:] Projektarbeit Marketing Vertrieb

[Translate to English:] Gruppenarbeit im Marketinglabor

[Translate to English:] Swot Analyse im Marketinglabor

Purpose of lab

Consolidate theoretical knowledge through practical experience
Market research in a creative environment
Teaching methods and using tools such as statistics and analysis software
Student project work
Practical discussions on corporate and intercultural communication

Business games and case studies

General Management
Business Marketing
Entrepreneurship
Case studies in Marketing, Sales and Service

Lab equipment

The lab includes two newly equipped rooms and high-quality equipment.

Rooms

Plenary room for lectures, presentations and talks
Group work room with work islands
Upholstered corner for creative breaks, project meetings and as a place to retreat to
Comfortable and mobile equipment
Magazine and brochure racks for journals and specialist magazines

Equipment for teaching and studies