Faculty I: Computer Science & Applications

Prof. Dr. Alexander Maier

Professor of Technical Sales in Industrial Goods Marketing

Staff directory
Prof. Dr. Alexander Maier

Further information

Curriculum Vitae
  • Since 2023: Professor at Furtwangen University
  • Since 2023: Adjunct professor at RheinMain University of Applied Sciences in Wiesbaden
  • Since 2020: Adjunct professor at Fresenius University onlineplus
  • 2020–2022: Acting professor of Social Management at RheinMain University of Applied Sciences in Wiesbaden
  • 2014–2019: Strategic Assistant and Head of Service Development at PHOENIX group S.E.
  • 2010–2014: PhD at the Chair of Marketing and Business Management under Prof. Dr. Dr. h.c. mult. Manfred Bruhn, University of Basel
  • 2008–2010: Unilever Future Leaders Programme
  • 2008–2010: Brand Manager at Unilever Switzerland GmbH
  • 2005–2006: Internship and work-study position at Dr. Ing. h.c.F. Porsche AG
  • 2001–2008: Studied Business Administration at the University of Mannheim
Field of research and / or teaching

Courses taught

  • Introduction to Sales
  • International Marketing
  • Quotation and Order Processing
  • Strategic Management
  • Fundamentals of Business Administration and Entrepreneurship
  • Presentation, Facilitation, and Public Speaking
  • Management Skills and Strategic Management (replacing the previous course, which focused solely on Strategic Management)
  • B2B Marketing
  • Trade Shows
  • Media Management

Cross-functional roles

  • Marketing Working Group, Faculty of Computer Science and Applications
  • Marketing Working Group, Business Administration and Engineering (WING)
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