Faculty IV: Business, Design & Media

Prof. Dr. Michael Hepp

Vice-Dean Marketing
Dean of Studies Master of International Business (EMBA)
Professor of International Management and Strategy
Internship supervision

Staff directory
Prof. Dr. Michael Hepp

Further information

Curriculum Vitae
  • Since 2022: Professor of International Management and Strategy, HFU Business School, Furtwangen University
  • 2018–2022: Vice President, Digital Transformation & IT, Member of the Executive Management Team, Incubator Comara GmbH, Walter AG
  • 2015–2018: Project Manager, Digital Strategy & Manager Business Innovation, Festo Didactic SE
  • 2011–2015: Manager Business Development Service, Rolls Royce Power Systems AG
  • 2009–2011: Pre-Master Program Marketing, Bosch Rexroth AG
  • 2013–2017: Doctoral thesis (magna cum laude), topic: Service Transformation – from product manufacture to service provider (University of Hohenheim)
  • 2009 - 2011: MSc in Economics, specialization: Management & Marketing (University of Hohenheim)
  • 2005 - 2009: BA in Business Administration, specialization: Product & Customer Management (Heilbronn University)
  • 1999 - 2002: Apprenticeship as industrial mechanic
Field of research and / or teaching
  • Since 2019: Lecturer in MBA Digital Management & Marketing (Nürtingen-Geislingen University)
  • 2019–2021 &
  • 2013–2017: Lecturer in Master Marketing & Management (University of Hohenheim)

Research focus

  • Business model transformation
  • Digital transformation
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