12/04/2025

Personal Branding in focus

to HFU News
[Translate to English:] Prof. Dr. Lucina Odoi

Furtwangen University webinar in English

Visibility is increasingly becoming a decisive factor for success for managers. For this reason Furtwangen University (HFU) is hosting a webinar entitled “The Visible Leader: Why Your Personal Brand Matters More Than Ever” on Tuesday, 9 December, starting at 6.00pm. HFU professor Dr. Lucina Odoi explains in English how a strong personal brand increases professional influence and advances careers.

Dr. Lucina Odoi, professor of international marketing at HFU Business School, will share practical strategies that executives can use to strengthen their personal brand, build trust and expand their presence in organisations and in the market.

Following the webinar, there will be information about the Executive Master of International Business Management (EMBA) programme at HFU Business School. Interested parties will learn how an EMBA degree opens up new career prospects and accelerates the path to leadership positions.

All interested parties are invited to attend the free event. Registration is required for the webinar. More information about the event and registration can be found on the Furtwangen University website: https://hfu.li/v0j7

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