Semester 1 (30 ECTS Credits) - Mandatory Courses

Module The History and Evolution of the Field of Cultural Diplomacy

Lecture Syllabus This course provides a comprehensive overview of the history and evolution of cultural diplomacy as a means of cultural exchange between peoples and nations tracing its history from the earliest attempts to the present day, with some glimpses of the future. The history of 20th century efforts from Cold War and post-Cold War times right up to the present day, provides an analysis and lays the basis for an understanding of how cultural diplomacy works. The historical context of various cultural diplomacy attempts, both successful and unsuccessful, including socio-economic and political aspects, will be examined to understand the role of agents and different media in these efforts. The activities of certain countries, such as the former Soviet Union, USA, UK, Germany, France, China and Japan, which have played a leading role in several aspects of cultural diplomacy, are studied in some detail to identify cultural diplomacy patterns.
Lecturer Prof. Kishore CHAKRABORTY, Ed.D
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Module International Case Studies in Cultural Diplomacy

Lecture Syllabus International Case Studies in Cultural Diplomacy (Applied) provides students with an understanding of how contemporary approaches to cultural diplomacy, and the application of cultural diplomacy, differ across the world. The course will consider as case studies the practice of cultural diplomacy in the public sector, private sector and civil society around the world. Students will analyze these case studies with a particular focus on funding and control, target audience, methods, timescale, actors and organizations and aims. The course will also analyze the context within which cultural diplomacy case studies takes place across the world, using empirical techniques to consider the external factors that contribute towards a country’s approach to cultural diplomacy: political culture, geo-strategic location, economic structure, foreign policy goals and priorities, and history. The course will consider a diverse array of possible cultural diplomacy strategies that can be applied in different settings and contexts around the world, both in the framework of bilateral relations, as well as multilateral relations.
Lecturer Prof. Dr. Ulrich Brückner (with Mark C. Donfried and Guests Lecturers (TBA))
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Module Future Trends in International Relations and Cultural Diplomacy

Lecture Syllabus This course will analyze the extent to which the process of globalization will influence the future conduct of cultural diplomacy, and will explore the role cultural diplomacy can play in a dramatically-changing world, taking into account, for example, climate change, world population increase, increasing inequalities between rich and poor, and global efforts to achieve a sustainable development. The role of social media will be analyzed, as well as the increasing role of sports, pop culture and big events. Cultural diplomacy and gender equality will be discussed, as well as the role of ideology and religion, not least in light of the latest developments in the Middle East. Concepts such as “West or East” or “West and the Rest” will be discussed. The future role of China and other Asian Powers will be analyzed from a CD perspective. Cultural diplomacy and nation branding in Europe will also be analyzed. In addition, the students will reflect on and analyze how the future trends in cultural diplomacy are linked to issues such as multiculturalism, human rights, international terrorism and freedom of expression. Course seminars will require students to develop and critically assess new forms of public sector, private sector and civil-society based cultural diplomacy initiatives
Lecturer Dr. Gayle McPherson & Ambassador Karl-Erik Norrman
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Semester 1 – Elective Courses (students must select 2)

Module Nation Branding and Unilateral Cultural Diplomacy

Lecture Syllabus The course consists of classes and seminars along with 2-3 study visits to Berlin-based embassies and cultural institutes. The concept of nation branding as an example of cultural diplomacy will be presented and analyzed in depth by the lecturers and discussed with students. This will give the students both theoretical and practical insight into the concept of nation branding. The lecturers will also explain how “unilateral cultural diplomacy” is part of a normal bilateral “cultural exchange” and multilateral cultural diplomacy. Concepts such as “Image Management” und “Trust” will be discussed as part of the definition discourse. The history of “nation branding” will be presented and comparisons made to earlier concepts of cultural diplomacy such as “peaceful coexistence through cultural exchange” and various forms of political propaganda through culture and the arts. The differences between “nation branding” and “national brands” will be discussed, as well as the opportunities and limits differentiating “nation branding” from the branding of a product or a service. The most common instruments for nation branding, including the work of embassies and cultural institutes, will be presented and discussed and some national organizational models examined.
Lecturer Dr. Elke Ritt & Ambassador Karl-Erik Norrman
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Module International Organizations

Lecture Syllabus The International Organizations (IO) course is a course geared toward understanding how the various types of international organizations function. Tools are brought to bear on (1) issues and problems faced by such organizations and (2) issue and problem identification in this course. This is accompanied by an analysis of these problems and issues faced by organizations under review, providing the core areas of attention. The end objective is to provide strategic recommendations to an organization regarding its performance with respect to stakeholders. As a consequence, this course is both demanding and rewarding – demanding because it has such a wide scope and makes such high intellectual demands, and rewarding because it provides great satisfaction when challenges have been met well.
Lecturer Prof. Kishore CHAKRABORTY, Ed.D
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Module European Politics

Lecture Syllabus This course will explore prevalent themes in contemporary European politics, such as the ever-increasing trend towards integration at institutional, socio-political, and economic levels, and the idea of a European identity, hostility towards integration, and increasing apathy towards both domestic and European politics among Europe’s population. The course will also address the future of European politics and Europe’s relationship with the outside world as a distinct dynamic separate from the foreign affairs of individual European states. Students will develop an understanding of the field of contemporary European politics, and will understand the driving forces behind increasing institutional integration while increasing opposition to the whole European project. This course is designed to introduce European integration as a cultural project, with a focus on the development of European politics as a practical example of multilateralism and a comparison of the role of ideas, interests, and institutions. The course will begin with a focus on terminology and theoretical concepts to explain the achievements of European integration through the introduction of the political system of the European Union while discussing the concepts of widening and deepening and its consequences for member states, societies, and individuals. Structural problems and the numerous stages of “crisis” in the process of European integration will be addressed as well as the general and specific narratives of European integration as a success story. The course will facilitate the academic basis needed for students to be able to understand European politics, policy-making in the European Union, different policy modes, and internal and external implications of European integration.
Lecturer Prof. Uli Brückner, Ph.D
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Module Cultural Diplomacy in Conflict Zones

Lecture Syllabus This course will introduce students to the concept of conflict in its various components and explore how cultural diplomacy can be effective in resolving international conflicts. One of the areas we will explore is how to build human rights systems within the conflict areas by means of capacity creation and people empowerment. Focusing on the role of sustainable development aligns the interests and the aspirations of the people in conflict areas besides building long-term, people-to-people relationships, particularly among the youth. We also develop perspectives on public opinion, global public engagement, strategic communication, soft power, nation branding and propaganda in this course to understand the roots of conflict. A major focus will be on alliances, partnerships and institutions within the conflict areas to encourage the reunification of a country. This course also will define conflict very broadly, (such as the India-Pakistan, Sudan-South Sudan, and Israeli-Palestinian situations).
Lecturer Dr. Nazar Al Baharna; Prof. Dr. Thomas Henschel
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Module Religion and Cultural Diplomacy

Lecture Syllabus The exploration of the role of religion in cultural diplomacy is intended to foster deeper dialog, understanding and trust between different cultures – often in conflict with one another -- by exploring in specific nations the enormously multifaceted and intricate global religious situations of the twenty-first century. To clarify and to interpret the function of religion in diverse cultures as well as to overcome its neglect and, often radical, misunderstanding in the contemporary global context, is therefore both necessary and urgent if such goals as creating constructive, sustainable relationships that will prevent misunderstanding, improve communication and cooperation and help to reduce the likelihood of socio-cultural conflicts are to be attained and actualized. Since religion is both central and normative in human affairs it drives the thought and behavior of people and governments in ways that are often subtle, yet undeniably compelling and determinative. Religion, similar to economic and political forces, is frequently associated with social identity, ethnicity and nationality, and can, therefore, serve as a multiplier of both destructive and constructive actions and conduct. Religion must therefore be viewed as a key component for both the analysis and comprehension of given cultures. Unless its presence and power is taken with utmost seriousness, the creation of constructive and sustainable relationships and policies that prevent misunderstanding, improve communication and cooperation - and thus assist in the reduction of socio-cultural conflicts - will be gravely hindered, impaired and impeded. In order to foster this deeper dialogue between cultures this Seminar will focus on a variety of interrelated topics including 1) how one defines cultural diplomacy in this context; 2) the various definitions of religion and secularization and the impact of globalization; 3) the necessity to distinguish secularism as a statecraft doctrine and as ideology; 4) the illustration of these questions of definition through an analysis of the current religious situation in Europe and the United States; 5) what is meant by religious freedom and the relationship of such religious freedom to violent religious extremism; and, 6) whether religious activists are dismissive of contemporary secular nationalism because it is fundamentally bereft of moral and transcendent values.
Lecturer Prof. Dr. Karl DONFRIED, PhD
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Module Soft Power, Hard Power and Smart Power

Lecture Syllabus This course examines the emergence of soft power as a concept, further development and refinement since its formulation by Nye in 1990 and its juxtaposition and comparison with hard power in the combination of the two as smart power. Theory and practical examples with applications of these concepts will form part of the course.
Lecturer Prof. Kishore CHAKRABORTY, Ed.D
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Module Models of Cultural Diplomacy

Lecture Syllabus This course will introduce students to several models of cultural diplomacy and their various components, as well as explore their effectiveness in practice. In particular we will examine various national and regional themes & multicultural models as practiced in different countries. The course helps students develop a broad approach to understanding the main evolutions, tendencies and concepts relevant for the development of models of cultural diplomacy. This discipline also fosters the students’ capacity to analyze the work, performances and inevitable drawbacks and failures in the activities of these models of cultural diplomacy. As a good deal of class activity is dedicated to the analysis of texts and documents relevant for understanding the history and evolution of these models, the students will also be able to work with historical accounts.
Lecturer Prof. Kishore CHAKRABORTY, Ed.D
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Semester 2 (30 ECTS Credits) – Mandatory Courses

Module International Economics

Lecture SyllabusThe main objective of the course is to present and apply the main tools used for advanced and independent economic analysis of business situations/phenomena to inform strategic decision making. The course provides, from an economic perspective, the theoretical background needed for a critical interpretation and discussion of current academic research on organizations and strategic marketing.
LecturerProf. Dr. Daniel Cerquera
LectureInternational Economics
Lecture SyllabusThe aim of the course is to familiarize students with basic economic theories and policy issues in international trade and macroeconomics and to set up a framework and a basis for efficient decision-making at the firm level in a globalized financial and production environment. The course covers the following topics: Theories of international trade, instruments and welfare effects of trade policy, theoretical foundations of macroeconomics and analysis of important (international) macroeconomic data and indicators, exchange rate theory and policy, analysis of the stylized facts on international trade and international macroeconomic developments both from a historical and geographical perspective, analysis of the euro area financial and government debt crisis.
LecturerProf. Dr. Marc Peter Radke



Module International Financial Markets and Institutions

LectureInternational Financial Markets and Institutions


Lecture SyllabusThe goal of this core course is to acquaint participants with some of the key financial and accounting issues and decisions facing managers operating in international environments and to support them in developing approaches to improve their ability to operate effectively and take qualified financial and business decisions. Specific topics include selected aspects of the financial management of global companies, the most prominent ways of raising funds and the resulting implications for financing. Emphasis will be put on cost of capital using the capital asset pricing model and the concept of weighted average cost of capital as well as financial and investment decisions with specific emphasis on the net present value approach. Furthermore course content will include selected aspects of management accounting and controlling, as well as some of the most popular methods of internal planning, analysis and decision making. 
LecturerProf. Dr. Michael Lederer



Module International Marketing

LectureInternational Marketing
Lecture Syllabus

This core course looks at international marketing topics in theory and practice. The course aims to build students’ awareness of marketing issues in the global context and provide the tools to prepare a market entry strategy for a business organization in a new foreign market. Each lecture will deal with an aspect of the marketing mix or strategic marketing. Case studies will be discussed in small groups and will require the application of some of the models of strategic marketing presented in the lecture.

LecturerProf. Dr. Paul Taylor



Module International Management

Lecture International Management
Lecture Syllabus Success drivers for international organizations from different perspectives, in particular from a management and organization point of view with the objective to build or improve sustainable development.
Lecturer Prof. Dr. Christoph Mergard
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Lecture Business Simulation
Lecture Syllabus This course works with a computer-based planning model from a generalist perspective. Student teams build the executive board of a medium-sized production company in a competitive environment. Each management team formulates and implements comprehensive strategies, and decisions are taken concerning the functional areas of sales and marketing, purchasing, production, human resources management, accounting and finance. Phases of individual group work alternate with joint analyses of market and company developments. The basic idea of the business simulation is “learning business by doing business” in order to learn how to cope with complex decision-making in uncertain situations and experience a real-life business management scenario.
Lecturer Prof. Dr. Rütger Conzelmann
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Module International Business Strategy

Lecture International Business Strategy
Lecture Syllabus This ‘capstone’ course which combines various parts of the program, deals with organizations from the point of view of top management, preparing students by means of lectures and case studies, for a demanding managerial position. The focus is on learning how to apply environmental and industrial analysis as a prerequisite for strategy formulation, use analytical concepts to create competitive advantage and deal with implementation, all at a corporate, business and personal strategy level.
Lecturer Prof. Dr. Niels Behrmann
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Semester 3 (30 ECTS Credits) - Mandatory Courses

Module Professional Development Training Program

Lecture Syllabus The professional development program is designed individually with each of the students and comprises some or all of the following main components:
Development of Cultural Diplomacy Initiative
Participating in and Contributing to ICD’s Projects, Activities and Conferences
(might also be done in a previous semester)

Module Master Thesis

Lecture Academic Research and Writing
Lecture Syllabus This course aims to prepare students to write their thesis. Methods of scientific writing, citation guidelines, academic rules and ethical standards are discussed. Students learn how to set up a thesis proposal, consisting of problem discussion, goals and methodology of their thesis.
Lecturer Prof. Dr. Paul Taylor
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Master Thesis Students prove their capability of completing a piece of independent, original, relevant and scientific research to a standard which meets both academic and professional requirements
Supervisors Two professors from HFU