An open attitude towards this very varied (generalist), interdisciplinary programme is the most important thing. You will be drawing sketches, developing designs, writing film scripts and working with algorithms and software programs. You will be dealing with topics as diverse as design and aesthetics, and the marketing of media products.

By the end of your programme, you should be able to do it, but you do not have to know how to program before you start. However, as in all subjects, prior knowledge does make everything easier.