Details of programme

Online Media: flexible programme with great career prospects

Details of programme (I420-1)

Foundation studies

Here the foundation of your degree is laid - you will gain a solid grounding in media design, interactive media/IT, media management and computer graphics. In addition you will learn the fundamentals of STEM subjects such as maths and physics.

Internship semester

In the third semester you have the opportunity to put what you have learned into practice and to deepen your knowledge in a company. This way you will learn at first hand how the various elements of Online Media are connected making it possible to gain an overview of and to understand the complex interrelationships.

Potential employers include:

  • Developers of media web applications
  • Agencies for cross-media production
  • Streaming providers
  • Audio and video and computer graphics/animation studios
  • Publishing houses
  • Education departments in companies and public institutions
  • PR and communications departments
  • Advertising agencies
  • Scenography, museum design and event agencies
  • Developers of multimedia components or systems

Advanced studies

Details of programme (I13011-1)

In your advanced studies , things get more concrete: Internet-specific skills are developed, web technologies, interface design and streaming applications are an integral part of the programme, as are e-business, online marketing and online product management. In addition, you can set your own individual focus with a total of six elective modules. You can choose from a wide range of specialisation subjects, such as:

  • Marketing, internet marketing, social media marketing
  • Media production (film, sound, text, photography)
  • Web technologies, computer science
  • Online business, e-commerce
  • Web design, user interface design, media design and conception
  • Computer graphics

In addition, we always offer workshops with external companies.

Project work

Details of programme (I421-1)

The fourth and fifth semesters focus on project work. You will be required to work independently within a team on a practical task to produce a finished product. At the same time you will gain important core competencies such as teamwork and soft skills. Projects should if possible cover several subject areas to encourage and produce synergetic effects. Depending on the theme of the project, teams will therefore also be composed of students from our other programmes, Computer Science in Media BSc and Media Design BA.

Project work is generally planned in the fourth semester and carried out in the fifth semester. At the end of the fifth semester, you will submit a written project report with relevant documentation and give a 15-minute, public presentation on Media Day in the last week of lectures of the fifth semester.

Here you can get a taste of the projects created in previous semesters.

Semester abroad

The 6th semester is the ideal time to do a semester abroad as nearly all courses taken in this semester are electives. This allows you to take the courses which interest you at one of our many partner universities around the world – and to have them accredited by us, too. What could be easier? Take this opportunity to get to know another country and learn a new language – and to use the experiences in your work. You won't regret it!

Gain a broad overview of online media

In the Online Media degree programme, you will acquire a broad-based basic knowledge of a wide range of online applications. By choosing your specialisation subjects in your advanced studies, you can focus on the areas that interest you most. Your knowledge of the basic technology of the Internet will open up countless possibilities for your career choice. Specialists who also understand the interfaces with other areas - and can cover them themselves if necessary - are always welcome. Particularly in the area of customer care, you will feel confident and well-informed and be able to realistically assess what is possible, with how much effort. This is the basis for a trusting and successful cooperation.

Outstanding perspectives

Details of programme (I9757-1)

As a graduate of Online Media you will undertake management and implementation functions in the design and development of complex online and media products. Through its focus on the internet as the basic technology used in all sectors of the economy, an Online Media degree offers you excellent job prospects in the fields of internet and media and beyond. Multiple future-oriented career pathways are open to you, for example in the following areas:

  • E-commerce/e-business
  • Web development/web design
  • Online product management in internet companies
  • Media firms (film, radio, print)
  • E-media consulting
  • Online marketing
  • Marketing departments in industry
  • Web entertainment

Feel like doing more?

You've got your bachelor's degree in the bag, but your thirst for knowledge is still not quenched? Then why not take a Master of Arts or Science at our faculty too?

Learning outcomes

Learning outcomes - subject knowledge and skills

  • Broad fundamental knowledge of  IT/Media technology, media economics and media design
  • In-depth knowledge of development and marketing of media products with a focus on online applications
  • Design, evaluation and supervision of media products, particularly online applications
  • Several possible areas of specialization due to flexibility of study programme
  • Practical experience applying learned content
     

Learning outcomes - transferable skills

  • Communications skills and teamworking in development and management processes
  • Problem-solving and reflection skills in development and management processes
  • Interdisciplinary competences at the interface between media management, development and design
  • Career planning skills
  • Qualification to undertake postgraduate degree
     

Learning outcomes - employability skills

  • Qualification for broad career pathways in the media sector and other business sectors with an online application focus
  • Media product management skills, particularly online media
  • Leadership and teamworking skills at the interface between managers, software developers and media designers
  • Basic entrepreneurial skills