Learning outcomes

The Bachelor of International Business (IBW) from the HFU Business School is a future-oriented qualification with a high degree of practical application geared towards employment in the international workplace.

Programme duration

You will spend 4 of the 7 semesters of your degree programme in Schwenningen. After this you will go abroad for 2 semesters for a study semester and an internship semester. In the 7th semester back at HFU, you will write your bachelor's thesis and take individual blocks of lectures.

The three key elements of the programme

Through the international orientation of the programme you will gain an understanding of global economic relationships and intercultural awareness, making worldwide mobility possible.

Business studies

The foundation level studies give you a broad grounding in all business functions and related fields such as economics and law.

During your advanced studies you specialize in one of the following three areas: International Finance and Accounting, International Marketing as well as International Organization and Human Resources .

Foreign languages & regional focus

  • During your foundation level studies you will improve your English proficiency in Business English 1 and 2 and in the many other courses taught in English (c. 40%).
  • Additionally you will select a second foreign language for your regional focus: Chinese, French or Spanish.
    • Chinese: you will learn written and spoken Mandarin Chinese. No previous knowledge is required. The aim is to be able to deal with everyday life and to carry out simple business communication.
    • French: you will learn Business French. Prerequisites are 4 to 5 years of school French or similar. The aim is to be able to deal confidently with all business situations.
    • Spanish: You learn Business Spanish.  Prerequisites are 4 to 5 years of school Spanish or similar. The aim here is also to be able to deal confidently with all business situations.

Besides intensive language instruction, you will also study the culture, politics and economic situation of the regional focus area you choose.

Soft skills

The development of soft skills are another important feature of your course. These include working in teams, presentation techniques and efficient project management, as well as increasing your intercultural awareness.

Learning outcomes

Learning outcomes - subject knowledge

  • You have a basic knowledge of all functional areas in an organization (Purchasing, Production, Marketing, Human Resources, Financial Accounting, etc.) and can apply this practically.
  • You understand how markets work and the effect economic and legal environments have on the success of a business
  • You are able to reflect on the social meaning and responsibility of organizations.
  • You have the necessary all-round knowledge to be able to evaluate and develop organizational strategies based on new developments (e.g. digitalization).
  • You have specialist knowledge in a focus area of your choice (e.g. International Finance and Accounting, International Marketing or International Organization and Human Resources), which particularly qualifies you for work in this field.

Learning outcomes - transferable skills

  • Your internship and study semesters abroad equip you with the openness and flexibility to work confidently in the international workplace.
  • You are fluent in business English and have very good proficiency in a further foreign language (Spanish, French or Chinese).
  • You have the required intercultural skills to work successfully in international project teams.
  • You have the key qualifications required (e.g. project planning, teamwork, presentation skills) to be able to deal with any problems which arise in the workplace in a solution-oriented manner.

Learning outcomes - employability skills

You are prepared to assume positions of responsibility in an international environment, both in Germany and abroad, for example in:

  • Marketing, Market Research
  • Human Resource Management, Recruiting
  • Finance, Controlling
  • Management Consulting
  • and other similar fields of work.