For creative women achievers

Help plan and change the future

Use business and IT knowledge creatively
Join us - the degree for creative women

WNB - the study programme for creative women

  • The possibilities of the internet are changing our lives and the world of business profoundly. However skilled experts who can help companies move into the digital age are currently hard to find.
  • The Business Networking eBusiness programme(WNB) provides the key qualifications necessary to enable companies and other organizations to compete successfully in the future and to move into new areas of business.

The idea behind the Business Networking eBusiness programme (WNB)

  • Can you picture yourself using your openness, empathy, curiosity and creativity to work in a team on projects where, for example, you develop and implement new ebusiness business ideas which don't yet exist?
  • Do you want to do a broad-based degree programme which allows you to work in many different areas and where you can find out what your personal interest is, then develop it further?
  • Then our programme with its T-shaped profile could be right for you - a broad foundation plus specialization in an area of focus where you will later work:
    • Our T-shaped programme starts with a broad basis (the cross stroke of the T) then allows you to specialize (the downstroke of the T).
    • Companies nowadays are increasingly looking for a T-shaped personality, the concept of which was developed by Dorothy Leonard-Barton (Leonard-Barton, 1995)
  • The Business Networking eBusiness (WNB) programme first gives you a broad foundation and then enables you to focus with electives on the areas which interest you.

Is the whole WNB degree programme women-only?

  • The lectures in the mandatory subjects are only for WNB students. Later in the electives and the two semester projects - Business Project and Software Project in the 5th and 6th semesters - you will study together with other bachelor's students.
  • This gives you the advantages of both types of learning, unique in Germany. And the success of our graduates shows that it works.

WNB subjects and focus areas

Virtual Reality für Anwendungen in Unternehmen nutzen
Virtual reality for applications in business

Test user-friendliness with virtual reality

How will we work in the future?

How user-friendly is a website and how can we test it?

Students learn the criteria of what a good website should look like, design their own prototypes based on these and afterwards carry out usability tests.

Virtual reality will increasingly be used in the future, and not just for games. In the MCI - Man-Computer-Interaction course, the various possibilities of  virtual reality will be tested.

Details of programme (I9053-1)
WNB Teamarbeit

WNB students in a business process design workshop

Who studies WNB - Business Networking eBusiness?

Prerequisite for the course is the university entrance qualification. The individual circumstances of applicants vary widely, e.g.

  • School leavers
  • Women who already have a vocational qualification and would like to do a degree
  • Women with children

Programme content - Business Networking eBusiness

  • Currently ebusiness is one of the largest growth markets in the world and the end is not yet in sight. The Business Networking eBusiness programme combines the specialization of ebusiness with web-and media design, business studies, computer science and soft skills.
  • Webshops and apps among many other things belong to our everyday life and new ideas and developments are just waiting to be thought up and implemented. Do you want to be part of this and develop your own app in a WNB course?
  • The WNB programme combines eBusiness with Web and Media Design, Business Studies, Computer Science and social skills, to be able to shape and implement the digitalization of business creatively.
  • The combination of subject knowledge, methodology and soft skills, as well as the balance of theory and practice in the curriculum enables our graduates to work successfully in the global economy.

Our teaching focuses on the following:

  • Current technological know-how and methods
  • Theory and coaching in the development of soft skills
  • Development of ability to learn new information and skills quickly - also as a basis for lifelong learning in a rapidly changing digital world, which demands creative solutions
  • Foreign experience and internationality

The programme content is practice-oriented and, of course, continually adapted to changes in technology and business so that we always offer up-to-the-minute courses.

Students gain workplace experience during the integrated internship semester which is broadened in other projects carried out in cooperation with companies during both the foundation and advanced studies.

Areas of focus WNB
Areas of focus WNB

Areas of focus which you can choose from

You can choose lectures in the following areas for your electives:

  • Business Intelligence & Big Data
  • Logistics
  • eMarketing & eTourism
  • Project management
  • Your own customized focus by selecting courses from the electives catalogue of the Faculty of Business Information Systems and HFU

Overview of the subjects in each semester

Details of programme (I12934-1)
Programme structure

---------- Foundation Studies ------------- Maths and Statistics, General Business Studies, Web Design and Introduction to E-business, Self-management, English, Introduction to Programming, Man-Computer-Interaction, E-business Business Process Design, Databanks, Financial Accounting and Controlling, Concepts of object-oriented Programming, Software Engineering, Logistics and Supply Chain Management, Project Management, Scientific Methods and Moderation, E-business application systems --------- Internship Semester --------- (industrial internship semester under university supervision {optional abroad} --------- Advanced Studies ---------- Economics, Business Intelligence, E-shop Design, IT Management, Business Project, Compulsory Elective Module, E-business Project, Optional Semester Abroad, Bachelor's Thesis, Oral Examination ---------

Programme structure

Fundamental principles:

The Business Networking eBusiness programme aims to teach the fundamentals of business information systems in 3 semesters by focusing on eBusiness in the areas of business studies, computer science and soft skills.

Practical application in companies and specialization:

In the 4th semester (internship semester) students put their theoretical knowledge into practice (e.g. in industrial companies or consulting companies) and start to work on their own areas of interest in which they would like to specialize in the 5th and 6th semesters at the University in electives and/or in a semester abroad.

The specializations we offer include:

  • Business Intelligence & Big Data
  • Logistics
  • eMarketing & eTourism
  • Project management


The final assignment (thesis) is normally written in a company.

Business Networking eBusiness - Programme Structure and Learning Outcomes

  • Under Programme Structure below you will find a detailed description of all lectures (modules). Click on the module to see the module description.
  • Under Learning Outcomes you can see what you will gain from the modules.
Learning outcomes

Learning outcomes - subject knowledge and skills

  • Fundamental theory and practice of business studies, e-business and computer science
  • E-business business models and planning of e-business solutions
  • Methods for the interfacing of specialist applications and computer science in the areas of software engineering and man-computer interaction
  • Business process management and logistics
  • Design and use of standard software systems (ERP systems)
  • Databank research and knowledge management 
  • E-tourism & marketing

Learning outcomes - transferable skills

  • Ability to plan, carry out and manage business information systems projects
  • Presentation and moderation skills
  • Teamworking and interpersonal skills
  • Self-management skills and the ability to network with other IT professionals
  • Scientific methods enabling further academic study
  • Foreign language and intercultural awareness skills

Learning outcomes - employability skills

  • Specialist skills in planning, development and management of business information and communication systems
  • Expert knowledge of the analysis, planning and management of both company-internal and wider processes
  • Development of new business models and internet-based software solutions for the tourism sector
  • Online marketing and customer services
  • Entrepreneurial skills necessary to start own business in one of the above-mentioned areas