Careers perspectives

Graduates of Business Administration and Engineering have a solid basis for a career in industry

Graduates of the Business Administration and Engineering programme are well-rounded and capable individuals who can excel in a wide variety of roles across industry and the service sector.

High demand for graduates of Business Administration and Engineering

The huge interest of industry and excellent job opportunities which are consistently available, reflect the high demand for graduates of Business Administration and Engineering. Our award-winning Business Administration and Engineering - Marketing and Sales programme is the model programme of the Association of German Engineers (Vereins Deutscher Ingenieure) for the training of sales engineers.

Career perspectives for Marketing and Sales graduates

  • Sales Engineer
  • Product Manager
  • Key Account Manager
  • Project Manager
  • Customer Relationship Manager
  • Sales Manager
  • Marketing Manager
  • Communications Manager
  • Exhibition and Events Manager

Possible Marketing and Sales career pathways

  • Consumer goods and capital goods marketing
  • Operative marketing (product, packaging, price, promotion)
  • Strategic marketing
  • Technical sales
  • International sales

Qualified for a master's degree

Outstanding graduates of our bachelor's programme and graduates from programmes at other universities can take a Business Administration and Engineering master's programme at HFU in either Sales & Service Engineering, offered since 2001, or the new Product Innovation master's programme.