10/29/2026

Sales & Service Engineering celebrates 25th anniversary

to HFU News

Come celebrate with us!

We would like to invite all alumni, students, partners, and all others who are interested to join us in celebrating the 25th anniversary of the Internal link opens in the same window:“Business Administration and Engineering – Sales & Service Engineering” (SEM) MBA programme on Thursday, 29 October. The event is being co-hosted by AFSMI, the Center for Industry-Related Services, and Furtwangen University.

Look forward to a diverse Download file:programme with keynote speeches and practical presentations from companies, interactive formats such as workshops and panels, exciting insights into current service technologies, and numerous opportunities for discussion and networking.

Programme

  • 9.30am: Check-in and coffee
     
  • 10.00am: Welcome
     
  • 10.15am: Keynote
    Service Technology as an Enabler for Scalable Value-Added Service Business Models
    Anton Feld, Director of Value-Added Services, KARL STORZ SE & Co. KG
     
  • 11.00am:
    A Simple 4-Quadrant Model for Rule-Based Predictive Maintenance
    Marc Schuler, Data Scientist, Scherzinger Pumpen GmbH & Co. KG
     
  • 11.30am: Coffee break
     
  • 11.45am: Center for Industry-Related Services
    Panel discussion with companies and HFU
     
  • 12.30pm: Lunch
     
  • 1.30pm: Co-Innovation Lab demonstration
     
  • 2.15pm: Workshop
    The use of humanoid robots
     
  • 3.15pm: XR Technologies and HoloLens
     
  • 3.30pm: 25 Years of Sales & Service Engineering
     
  • 3.45pm: Keynote
    From Product to Platform: How Integrated Solutions Are Redefining Medical Technology
    Katharina Kensy, Senior Venture Development Manager, B. Braun Group
     
  • 4.30pm: Get-together at the Co-Innovation Lab
     
  • 6.00pm: End of event

Registration

The celebrations will take place in the H Building, Room 0.05 (Unterallmendstraße 19) on the Furtwangen campus. Registration is required for this free event. External link opens in a new window:Please register for the SEM 25th anniversary event over this link .

 

  • Date:
  • Time: -
  • Location: Furtwangen Campus
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