The Chairman of the Board of Duravit, Prof. Dr. Frank Richter will present a case study on the core brand of the company as a strategic resource, taking us behind the scenes of the international manufacturer of designer bathrooms from the Black Forest. The lecture will be held in English.
Please register for the lecture with Regina Feketics, execmba(at)hs-furtwangen.de.
When: Friday, 10 May 2019, 5.30pm
Where: Furtwangen University (HFU), Schwenningen Campus, Room E 0.04
Prof. Dr. Richter will give insights into the core brand Duravit demonstrating how it is possible to build an internationally recognized brand in a medium-sized, regional company with limited resources. In doing so he will talk about the importance of both brand and design in becoming an international leader. The market-oriented company, which celebrated its 200-year anniversary in 2017, have a name for comprehensive bathroom design.
Frank Richter studied Business Administration and Engineering in Paderborn and did his doctorate at the University of Regensburg. After working for several years for the management consultancy firm McKinsey & Partner, and for Goldmann Sachs as the Managing Director, he became a professor at the Universities of Witten/Herdecke and Ulm. He has been the Chairman of the Board of Duravit AG in Hornberg since 2012.
The Best Practices lecture series is an integral part of the English-taught, part-time Executive MBA program which has a focus on General Management. The HFU Business School on the Schwenningen Campus has been offering the part-time MBA program since 2003.
The lecture series is not only open to those interested in studying part-time for an MBA, but to all those interested in the topic. You are welcome to join us to gain an impression of the quality of our study program and to gather information at first hand from the speaker and other participants in the relaxed atmosphere of the after-event buffet.
The next Executive MBA Program begins in March 2020. Application deadline is 15 January 2020.
More information on the program can be found under: www.executive-mba.hs-furtwangen.de.
Regina Feketics is happy to answer any questions you may have. Please contact her by phone on 07720/307-4315 or by email at execmba(at)hs-furtwangen.de.